Presentation_Think Tank Case Study.pdf
- 1. DRIVING BUSINESS PERFORMANCE WITH DIGITAL MARKETING STRATEGY AND DATA ANALYSIS: INSIGHTS FROM THINK TANKS SUCCESS STORY
- 2. Think Tank Story Website and Implementation Customer Journey Analysis and Summary AB Testing Recommendations In this Presentation Here's what we'll cover:
- 3. THINK TANK STORY Problem: Due to the pandemic and transition to remote learning, Think Tank Academy has empty classrooms. Solution: A booking platform that offers modern office spaces for digital workers to rent, whether as an individual or a company. Goal: 20-30% increase in online revenue from the renting-out- model with 6month- year.
- 6. AWARENESS CONSIDERATION PURCHASE RETENTION ADVOCACY User is looking for co-working space User thinks about the options and evaluates them basis the information available User makes the booking (individual/Freelancer) from the standard packages available on the website User stays active - books space with us as they are happy with services, offers and infrastructure User recommends us within their circle - SM post, testimonials Social Media Channels, Listings, Search Engines, Videos, Website, Referrals, Newsletter, Maps, Reviews, Distribution, Calling, Community postings, User Generated Content ONLINE PRESENCE CUSTOMER JOURNEY B2C
- 8. CUSTOMER JOURNEY B2B AWARENESS CONSIDERATION PURCHASE RETENTION ADVOCACY User is looking for co-working space User thinks about the options and evaluates them basis the information available User makes the booking with the help from customer care and flexible contract User stays active - books space with us as their employees are happy with services, offers and infrastructure User recommends us within their circle - SM post, testimonials Social Media Channels, Listings, Search Engines, Videos, Website, Referrals, Newsletter, Maps, Reviews, Distribution, Calling, Community postings, User Generated Content ONLINE PRESENCE
- 10. TRACKING PLAN The central reference for data collection is Google Analytics 4.
- 11. Hypothesis 1 IF: We change the image for the home page banner to an image with a person looking in the direction of our CTA THEN: The conversion rate will increase BECAUSE: Psychologically, we tend to follow the gaze of other people and hence we can draw the user's attention precisely to the area we want them to focus on. A AB TESTING
- 14. 31.14 AVG. VALUE PER CUSTOMER 2022 RETENTION RATE BY MONTH 2022 REVENUE BY MONTH
- 15. CPC BY CAMPAIGN AND MONTH 2022 RoAS BY MONTH
- 16. MOST SOLD PACKAGE: BASIC Upsell the higher packages - The company can offer special discounts or additional features to customers who upgrade to the higher packages. This can encourage customers to upgrade and increase revenue for the company. CHANNEL WITH MOST TRAFFIC: INSTAGRAM SOCIAL MEDIA PRODUCT RECOMMENDATIONS SOCIAL MEDIA NEWSLETTER STRATEGY As there was a steady growth in the number of newsletter subscribers, the company can invest in email marketing aiming to grow its newsletter network. Tools like MailChimp or Hubspot can help streamline and optimize respective email campaigns aimed at growing the audience and company's awareness. Invest into Instagram - Instagram has brought the most traffic without cost, with users willing to spend an average of 200 EUR per basket. Developing the platform through influencer marketing is recommended.
- 17. Know the team members! Your team of Marketing Analysts for Think Tank Elena lena.bubeeva@gmail.com LinkedIn Carlos carlosorbeausina@gmail.com LinkedIn Fatima fatima.akbar95@gmail.com LinkedIn Vineeta vineetaarora1990@gmail.com LinkedIn
- 18. THANKYOUFORLISTENING! Feel free to approach us for any questions! www.think-tank-workspace.netlify.app