Presentation_UK - CF
- 2. Our History 80EMPLOYEES ANNUAL GROWTH 30%OF TURNOVER INVESTED IN INNOVATION 110% CLIENT RENEWAL 2 2009 Company founded 2010 Crowdsourcing Saas 2011 2012 2013 2014 2015 2016 Algorithms updates Data as a service R&D Big Data Smart Data Zebaz becomes Sparklane CRM App + PARIS NANTES + LONDON 70%
- 3. Relevant Information Our Unique Technology Our unique accumulating and semantic processing algorithm extracts and filters content relevant data for each of your leads. Based on unparalleled “machine learning” technology, it continually refines its capacity to analyse the information collected, ensuring it is of maximum relevance. 3
- 4. SPARKLANE
- 5. More upgrades and increase average baskets Increase your conversion rate and your turnover Manage your business activity and increase your turnover Business Development: • Identify new leads • Broaden your market knowledge • Save time so you can spend it on your leads • Contextualise your business approach Account Management: • Make full use of 360 degrees customer knowledge • Detect new requirements and trends • Monitor your accounts in real time • Contextualise your business approach 5
- 6. Data Visualisation In depth dashboard of the market giving you a 360-degree view Monitor developments and trends for your targets at a glance Potential new leads are automatically detected and suggested 6
- 7. HyperTargeting your market Segmentation of your market using “traditional” marketing criteria. HyperTargeting by cross-referencing Smart Data criteria to refine how your markets are defined. Search with keywords to leverage the power of Smart Data by combining your searches with the names of technologies, products and competitors… The results of the companies and contacts you target is displayed graphically so that your segmentation is even more accurate. Targeting with unrivalled performance 7
- 8. Using over 30 targeting criteria A few examples Employees Turnover Business sector Location Influence on social networks Distribution channels: direct, indirect, e-commerce Markets addressed: B2B, B2C 8
- 9. Press National and Regional Economic and specialist Company Information Organisational charts, Turnover , Results, Financial scores Financial Information Blogs and Specialist Sites Social NetworksCompany Websites 9 Recruitment Sites Data Source’s (examples) Customer Data
- 10. Be guided as you prospect for sales Detect opportunities in your territory by using over 30 business signals New hires & movements Companies showing growth Projects and Innovations New locations & International expansion … Identify exactly the sort of business signals you’re interested in Get told in real time about new opportunities happening with your accounts 10
- 11. Over 30 business signal categories Sales Development • New Projects & Innovations • Products and Services • Partnerships • Equipment & Solutions Purchasing HR Movement • Appointments • Job transfers • Staff departures • Staff recruitment Companies showing financial growth • Funds being raised • Mergers/Acquisitions • New companies being set up • Investments New Locations and International Expansion • International Development • New locations • Relocations Buzz Marketing & Comm • Exhibition attendance • Conferences & Breakfast meetings • Media Content • Company executive portraits / statements Companies in difficulty • Compulsory liquidations • Payment defaults • Legal disputes • Restructuring • Strikes / Social movements 11
- 12. Reduce the time it takes to search for new leads Real-time notifications (daily/weekly) Monitor your accounts and business signals Enter the companies and the markets you want to monitor (up to 5,000 companies) Set up your list of accounts or your locations 12
- 13. Access companies in-depth profiles Unique account identity card and legal information Ownership links: Explore the account and their subsidiary companies 13
- 14. Sparklane integration Software APPS Connectors Data Services Marketing Sales Cleaning EnhancementERP… API 14
- 15. Apps integrated into your CRM Our CRM apps are an innovative solution designed for B2B sales representatives that are completely integrated into their daily tools. The CRM apps offer unlimited access to your accounts and the latest business triggers on demand. As well as being linked to these companies, the apps enable you to continuously monitor opportunities in your market and therefore allow you to make immediate contact with key decision makers. This information is completely integrated with Salesforce & Ms Dynamics CRM accounts and opportunities. Sparklane for CRM 15
- 16. We’re helping companies succeed in every sector 16
- 17. The challenges remains the same for all B2B businesses! #1 Closing more deals #2 Improving the “sales funnel” conversion rate #3 Reducing the length of the sales cycle 17 € Source : Rapport State of Inbound – Hubspot - 2015