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Database for the Internet
Why Blockchain Matters to Big Data
Big Data Meetup London
Nov. 3, 2016
Bruce Pon
@brucepon
What is a Blockchain? Global View
Business LegalTechnical
All-in-one system that unlocks immense value -
value exchange, database, validation mechanism
What is a Blockchain? Component View
Database EncryptionConsensus
What Is a Blockchain? Feature View
Decentralized Asset
Autonomy
Immutable
A pragmatic definition that allows for an expanded opportunity
surface and blue ocean thinking
The First Use Case for Blockchain
Bitcoin is a cryptocurrency, that uses the underlying characteristics
of blockchain to issue a digital currency
= Blockchain
Bitcoin is an implementation
of the technology
Blockchain is the core
technology
Blockchain Disrupts Centralized Parties
Trusted Third Parties • Shared Single Source of Truth
• Conducted via consensus rules
• Enforced with transparency
Centralized Blockchain Model
Centralized to Decentralized
Strengths:
1. Lower coordination overhead
2. Efficient
Weaknesses:
1. Centralized power
2. Silos
3. Hackable
Centralized Model Decentralized
Centralized to Decentralized
Strengths:
1. Real-time Processing
2. Hack-resistant
3. Asset autonomy
Weaknesses:
1. Performance & Scalability
2. Governance & Security
Blockchain technology allows
The Digitization of Value
• Next wave of digitization
• Weave into the fabric of our society
• Larger than the internet
The Internet Drove the Digitization of Information
Knowledge freely shareable for the world
spawned billion dollar companies:
- Amazon
- Google
- Facebook
Gave voice to the powerless
Connected the powerful
The blockchain is a truly open, distributed, global platform that fundamentally
changes what we can do online, how we do it, and who can participate.
Call it the world wide ledger.
The Internet of Everything needs a Ledger of Everything.
- Don & Alex Tapscott
Image Credits: Ripple
Blockchain Technology will Impact $100 Trillion in Value
The “Real” First Use Case for Blockchain
Source: http://www.looiconsulting.com/wp-content/uploads/2014/08/Four-Vs.png
3 Ways to Unlock Big Data with Blockchains
Decentralized Asset
Autonomy
Immutable
Shared
Control
Universal
Exchange
Audit
Trails
3 Ways to Unlock Big Data with Blockchains
Shared
Control
Universal
Exchange
Audit
Trails
3 Ways to Unlock Big Data with Blockchains
Shared
Control
Universal
Exchange
Audit
Trails
Audit Trails for Big Data Using Blockchain
Audit Trails for Big Data Using Blockchain
Source: http://www.bloomberg.com/news/articles/2011-09-01/the-f-35-s-
global-supply-chain
Global Database
3 Ways to Unlock Big Data with Blockchains
Shared
Control
Universal
Exchange
Audit
Trails
Example: Data Pipeline
IoT
Sensors
HDFS
Storage
Cleaning
Normalization
MongoDB
Storage
Analytics
Creating Immutable, Time-Stamped Data
Create
Tx
Write to
DB
Sign
Tx
Or if you’re already using a distributed database that BigchainDB wraps, then
simply swap out that database with it’s blockchainified version.
BACK OFFICE EFFICIENCY SUPPLY CHAIN RISK MODELS
Unlocks Data Lakes and Big Data Tools
Data Transparency
3 Ways to Unlock Big Data with Blockchains
Shared
Control
Universal
Exchange
Audit
Trails
Digital Assets
Digital assets which have value and can’t be copied.
TOKENS TICKETS SECURITIES CREDIT CURRENCY
Asset Sovereignty
$
BANK
COURT
EXCHANGE
Own your private data, intellectual property,
financial assets, land property without the
reliance on others to secure it.
A truly global world where no government
can take away what is yours
Assets “Live” in the Network
Why Blockchain Matters to Big Data - Big Data London Meetup - Nov 3, 2016
A scalable blockchain database for the decentralized enterprise
Anatomy of a Diamond Fraud
Proof-of-Concept
January 2016
Case Study: The Diamond Supply Chain
30
• Conducted 6 week Proof-of-Concept
• Entered 1 Mio diamonds into BigchainDB from multiple data sources – Certification Labs, pricing
services, and marketplaces
• Developed custom analytics and machine learning tools to understand and assess the data
How much fraud is there on a major diamond marketplace?
Conclusion: 7% of all listings have RED flags and are most likely fraudulent.
This works out $750 Million per year of fraud on a single marketplace
What is Diamond Fraud?
How Detect Fraud?
Let’s Scrape for Data
Anatomy of a Diamond Fraud
34
Why Blockchain Matters to Big Data - Big Data London Meetup - Nov 3, 2016
Anatomy of a Diamond Fraud
36
• Diamond listing identified
• Three fraud indicators are found:
1. Offer price is suspiciously low
2. Is the Certification Lab
trustworthy?
3. “Appraisal” value serves as a
mental anchor to convince buyers
that they’re getting a deal
Anatomy of a Diamond Fraud
37
• Ascribe’s GemInSights is a backend prototype
to monitor and track diamonds entering the
supply chain – with a Rating scorecard that flags
suspicious diamonds
• Findings - RED Flags:
1. DGI lab
• Online Diamond ID Lookup
function finds no diamond
correlating to cert# on listing
• No sample certificates to show
buyers authentic certificates
2. Price Estimator
• List price is 70% less than
expected based on analytics it’s
“too good to be true”
3. Related Sightings
• Exact same listing has shown up
multiple occasions – once stored
in BigchainDB, it’s immutable
To get started with blockchain apps and use cases,
Sign up for early access at:
https://ipdb.foundation/ipdb-testnet
- Erik Brynjolfsson
Electricity is an example of a general
purpose technology, like the steam
engine before it. General purpose
technologies drive most economic
growth, because they unleash cascades
of complementary innovations, like
lightbulbs and, yes, factory redesign.
Thank You
@brucepon
bruce@bigchaindb.com

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Why Blockchain Matters to Big Data - Big Data London Meetup - Nov 3, 2016

  • 1. Database for the Internet Why Blockchain Matters to Big Data Big Data Meetup London Nov. 3, 2016 Bruce Pon @brucepon
  • 2. What is a Blockchain? Global View Business LegalTechnical All-in-one system that unlocks immense value - value exchange, database, validation mechanism
  • 3. What is a Blockchain? Component View Database EncryptionConsensus
  • 4. What Is a Blockchain? Feature View Decentralized Asset Autonomy Immutable A pragmatic definition that allows for an expanded opportunity surface and blue ocean thinking
  • 5. The First Use Case for Blockchain Bitcoin is a cryptocurrency, that uses the underlying characteristics of blockchain to issue a digital currency = Blockchain Bitcoin is an implementation of the technology Blockchain is the core technology
  • 6. Blockchain Disrupts Centralized Parties Trusted Third Parties • Shared Single Source of Truth • Conducted via consensus rules • Enforced with transparency
  • 7. Centralized Blockchain Model Centralized to Decentralized Strengths: 1. Lower coordination overhead 2. Efficient Weaknesses: 1. Centralized power 2. Silos 3. Hackable
  • 8. Centralized Model Decentralized Centralized to Decentralized Strengths: 1. Real-time Processing 2. Hack-resistant 3. Asset autonomy Weaknesses: 1. Performance & Scalability 2. Governance & Security
  • 9. Blockchain technology allows The Digitization of Value • Next wave of digitization • Weave into the fabric of our society • Larger than the internet
  • 10. The Internet Drove the Digitization of Information Knowledge freely shareable for the world spawned billion dollar companies: - Amazon - Google - Facebook Gave voice to the powerless Connected the powerful
  • 11. The blockchain is a truly open, distributed, global platform that fundamentally changes what we can do online, how we do it, and who can participate. Call it the world wide ledger. The Internet of Everything needs a Ledger of Everything. - Don & Alex Tapscott
  • 12. Image Credits: Ripple Blockchain Technology will Impact $100 Trillion in Value
  • 13. The “Real” First Use Case for Blockchain Source: http://www.looiconsulting.com/wp-content/uploads/2014/08/Four-Vs.png
  • 14. 3 Ways to Unlock Big Data with Blockchains Decentralized Asset Autonomy Immutable Shared Control Universal Exchange Audit Trails
  • 15. 3 Ways to Unlock Big Data with Blockchains Shared Control Universal Exchange Audit Trails
  • 16. 3 Ways to Unlock Big Data with Blockchains Shared Control Universal Exchange Audit Trails
  • 17. Audit Trails for Big Data Using Blockchain
  • 18. Audit Trails for Big Data Using Blockchain Source: http://www.bloomberg.com/news/articles/2011-09-01/the-f-35-s- global-supply-chain
  • 20. 3 Ways to Unlock Big Data with Blockchains Shared Control Universal Exchange Audit Trails
  • 22. Creating Immutable, Time-Stamped Data Create Tx Write to DB Sign Tx Or if you’re already using a distributed database that BigchainDB wraps, then simply swap out that database with it’s blockchainified version.
  • 23. BACK OFFICE EFFICIENCY SUPPLY CHAIN RISK MODELS Unlocks Data Lakes and Big Data Tools Data Transparency
  • 24. 3 Ways to Unlock Big Data with Blockchains Shared Control Universal Exchange Audit Trails
  • 25. Digital Assets Digital assets which have value and can’t be copied. TOKENS TICKETS SECURITIES CREDIT CURRENCY
  • 26. Asset Sovereignty $ BANK COURT EXCHANGE Own your private data, intellectual property, financial assets, land property without the reliance on others to secure it. A truly global world where no government can take away what is yours
  • 27. Assets “Live” in the Network
  • 29. A scalable blockchain database for the decentralized enterprise Anatomy of a Diamond Fraud Proof-of-Concept January 2016
  • 30. Case Study: The Diamond Supply Chain 30 • Conducted 6 week Proof-of-Concept • Entered 1 Mio diamonds into BigchainDB from multiple data sources – Certification Labs, pricing services, and marketplaces • Developed custom analytics and machine learning tools to understand and assess the data How much fraud is there on a major diamond marketplace? Conclusion: 7% of all listings have RED flags and are most likely fraudulent. This works out $750 Million per year of fraud on a single marketplace
  • 31. What is Diamond Fraud?
  • 34. Anatomy of a Diamond Fraud 34
  • 36. Anatomy of a Diamond Fraud 36 • Diamond listing identified • Three fraud indicators are found: 1. Offer price is suspiciously low 2. Is the Certification Lab trustworthy? 3. “Appraisal” value serves as a mental anchor to convince buyers that they’re getting a deal
  • 37. Anatomy of a Diamond Fraud 37 • Ascribe’s GemInSights is a backend prototype to monitor and track diamonds entering the supply chain – with a Rating scorecard that flags suspicious diamonds • Findings - RED Flags: 1. DGI lab • Online Diamond ID Lookup function finds no diamond correlating to cert# on listing • No sample certificates to show buyers authentic certificates 2. Price Estimator • List price is 70% less than expected based on analytics it’s “too good to be true” 3. Related Sightings • Exact same listing has shown up multiple occasions – once stored in BigchainDB, it’s immutable
  • 38. To get started with blockchain apps and use cases, Sign up for early access at: https://ipdb.foundation/ipdb-testnet
  • 39. - Erik Brynjolfsson Electricity is an example of a general purpose technology, like the steam engine before it. General purpose technologies drive most economic growth, because they unleash cascades of complementary innovations, like lightbulbs and, yes, factory redesign.