Preso2
0 likes188 views
The document discusses problems with long checkout lines at supermarkets including wasted time, congestion, and limited throughput. It introduces a character, Mary, who is a busy mother of three that hates wasting time in lines when shopping but has no good alternatives. The document proposes using a mobile scanning and payment app called iScanner to potentially eliminate lines and reduce costs for the supermarket while saving time for customers, but notes that testing is needed to validate whether it truly saves time and if users will feel comfortable with mobile payment.
1 of 3
Download to read offline
More Related Content
Viewers also liked (17)
Ad
Recently uploaded (20)
Ad
Preso2
- 1. Problem • Time wasted in long checkout lines • Congested shopping environment • Limited customer throughput u Xi Chen Tianhao Huang Yi Zhang
- 2. Meet Mary: • Housewife, mother of 3: busy life • Hates wasting time in lines Thinks Supermarket shopping + line: • Taking too much time Sees No way to solve the problem Feels Frustrated, tired Does Shop at off-peak hours: • At the price of less-fresh vegetables Problem Scenarios Current Alternatives Value Propositions Want supermarket to: • Shorten check-out lines Supermarket: • Willing, but.. • Expensive: more staff / check-out machines With iScanner: • Eliminates wait & reduces cost
- 3. MVP Features o Barcode Scanning • Does it really save time ? o Mobile Payment • Are users comfortable with it?