PR(Evolution) Session Five Open Social Media
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The document discusses open social media and its advantages and disadvantages for organizations. It defines open social media as any web page that can be found through a Google search, including organization-initiated sites like websites and blogs as well as community-initiated sites like Twitter, forums, and wikis. While open social media provides accessibility and opportunities for interaction, it also means organizations have less control and must constantly monitor for any negative information. The document provides examples of how organizations can effectively utilize different open social media platforms like websites, Wikipedia, YouTube, and Twitter.
PR(Evolution) Session Five Open Social Media
- 1. PR(evolution) Building 21st Century Relationships “ Open Social Media” ®Jessica Ayers | Jacob Summers
- 2. Review PR & Social Media What Is Social Media? Closed Social Media Semi-Open Social Media Open Social Medai ®Jessica Ayers | Jacob Summers
- 3. Open Social Media ®Jessica Ayers | Jacob Summers Any Web page you can find through a Google search Organization-Initiated: organization Web site, blog Community-Initiated: Twitter, FriendFeed, forums, wikis, blogs
- 4. Advantages of Open Social Media Provides a resource open to everyone Resource is available to casual information seekers Easier for consumer ®Jessica Ayers | Jacob Summers
- 5. Disadvantages of Open Social Media It is the consumer’s responsibility to initiate contact Must be monitored closely and can be time consuming Anyone can see negative information ®Jessica Ayers | Jacob Summers
- 6. Classifications of Open Social Media Organization-Initiated Company Web site Company blog Community-Initiated Twitter FriendFeed Wikis Blogs Forums ®Jessica Ayers | Jacob Summers
- 7. Organization Initiated Pros: Conversation always begins with positive information Less risk Cons: Not a community, so harder to encourage interaction ®Jessica Ayers | Jacob Summers
- 8. Community Initiated ®Jessica Ayers | Jacob Summers Pros: Foundation of media is interaction Easy for organization to answer questions and meet needs Cons: Organization cannot censor negative opinions
- 9. Using Open Social Media ®Jessica Ayers | Jacob Summers Web Site Example: Starbucks Accessible resources Reward Interaction
- 11. Accessible Resources ®Jessica Ayers | Jacob Summers
- 12. Using Open Social Media ®Jessica Ayers | Jacob Summers Wikipedia Example: Starbucks Create content Provide more content than necessary so that someone else doesn’t Monitor changes for accuracy
- 14. Using Open Social Media ®Jessica Ayers | Jacob Summers YouTube Example: Starbucks Short informative videos More than self-promotion: provide a resource Design channel page Moderate comments
- 16. Using Open Social Media ®Jessica Ayers | Jacob Summers Twitter Example: Starbucks Add value Be personal Look for people looking for you (even if they don’t know it!) Reward interaction
- 17. Twitter if explained to a First Grader ®Jessica Ayers | Jacob Summers Twitter… … Helps people learn about each other … Do things together … Just talk … Make each other laugh … Make each other think … They can help each other when something goes wrong … They can work together to do more than they could alone
- 19. Review There are many types of open social media Open social media is easiest for consumers, but requires constant monitoring on the part of the organization Most new interaction occurs in open social media Someone is out there answering questions about your company. Is it you or Joe Internet? ®Jessica Ayers | Jacob Summers
- 20. Next Time Organization and Consolidation Next week, April 3 ®Jessica Ayers | Jacob Summers
- 21. Thank You. ®Jessica Ayers | Jacob Summers