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Pricing summary

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Westminster College

Universal Car Rental's annual pricing summary report discusses their pricing strategy and history, market share results including a 1% increase, net income of over $122 million for the last 3 months at 100% capacity utilization, and conclusions about competitors.

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Universal Car RentalMichelle Cloud, District Manager- Florida RegionAnnual Pricing Summary
Strategy Overview and DiscussionPricing HistoryMarket Share
ResultsNet Income- Last 3 MonthsNet Income- Percentages
Capacity Utilization
Competitiors
ConclusionsAccumulated Profit of 122,634,233

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Pricing summary

Editor's Notes

  • #2: Thank you for joining our presentation of the pricing summary for 2009/2010, fiscal year for the Florida Region. I'm district manager Michelle Cloud. During this meeting we will be reviewing the pricing strategy and results for the Florida region for FY 2010.
  • #3: My overall pricing strategy for the year was to make conservative changes to our pricing that would also provide a profit for the company. Factors I took into consideration were historical data about volume of visitors to Florida, pricing history and market research about our competitors. One of my main goals was to increase out capacity utilization to 100%.
  • #4: Results were conservatively favorable. Revenue from weekday sales was … and revenue from weekend sales was ….this resulted in an over accumulated profit of …..