PRIDE OF COWS PPT
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Parag Milk Foods, established in 1992 in Pune, India, specializes in dairy products, particularly its premium 'Pride of Cows' brand, which offers automated milking and ensures purity without preservatives. The company's research highlights factors affecting consumer choice, revealing that freshness, taste, and quality drive preferences, while customer satisfaction is high despite challenges like plastic usage. Opportunities for growth include expanding promotional activities, exploring new product sizes, and addressing customer service issues.
PRIDE OF COWS PPT
- 1. PRIDE OF COWS “PARAG MILK LTD ” Mayank Lalwani DM17MA34
- 2. 50% 31% 19% Sales Household Health care Food and Baverages55% 45% Urban – Rural industry Breakup (FY2016-17) Urban Rural US$ 49 billion https://www.ibef.org/industry/fmcg.aspx 0 50 100 150 2017-18 2020F 52.75 103.7 GROWTH IN USD BILLION
- 4. Exporting, manufacturing, wholesaling and retailing milk products and other dairy products. Parag Milk Foods founded in year 1992, is one of India’s private sector dairy company located in Pune. Founder of Parag Mr. Devendra Shah
- 5. ABOUT PRIDE OF COWS • Farm at Manchar “BhagyaLakshmi Dairy Farm” • We have 2000+ cows • Milking process is fully automated • Feeding to cows (Greens, alfalfa, soya & bran)
- 6. UNIQUE SELLING PROCESS UNTOUCHED BY HUMAN HAND HOMOGENIZED AND PASTEURIZED PURE & NO PRESERVATIVES FARM TO HOME CONCEPT 4 DEGREE TEMPERATURE TILL LAST LEG OF DELIVERY
- 7. COMPETITORS A2 MILK PROVILAC WOOHOO PRICE- 90 (1L) PRICE- 80 (1L) PRICE- 80 (1L)
- 8. OBJECTIVE OF THE INTERNSHIP To find the factors influencing for buying a Premium milk Expanding the brand visibility and sales in Pune through various Promotional activity Research Objective Work in Internship
- 9. RESEARCH METHODOLOGY RESEARCH DESIGN SCALE USED SAMPLING AREA LIKERT SIMPLE RANDOM SAMPLING 167 SOCIETIES, GYM, JOGGERS PARK INTERVIEW, QUESTIONNAIRE SAMPLING METHOD SAMPLE SIZE DATA COLLECTION METHOD TYPE OF DATA EXPLORATORY PRIMARY, SECONDARY
- 10. DATA ANALYSIS AND INTERPRETATION 42 37 83 1 0 40 50 100 HOW PEOPLE CAME TO KNOW ABOUT PRIDE OF COWS Freshness 20% Taste 28% Quality 34% Recomme ndation 14% Other 4% WHAT WAS THE REASON FOR CHOOSING PRIDE OF COWS Young kids 38% Teenagers 28% Adults 18% Elders 16% CONSUMPTION OF MILK 71 96 Yes No 0 50 100 150 USE OF PRIDE OF COWS APP No. of customers
- 11. DATA ANALYSIS AND INTERPRETATION 36% 26% 32% 6% CONSUMPTION OF BRANDS ALONG WITH PRIDE OF COWS Chitale Krushnai Amul Others 88 43 22 0 0 10 20 30 40 50 60 70 80 90 100 Extremely satisfied Satisfied Neutral Dissatisfied OVERALL SATISFACTION OF CUSTOMERS
- 12. Analyzing My Research came to conclusion Availability to your Door Steps Customer Care Services Bill Payment Mobile Application Thickness Colour of milk Protein Content Vitamin- A content Calcium Value Organic method for producing Milk SnF Value Factor Analysis is done on Google Form 115 Response and 167 manual survey Ease of Accessibility Grade of Milk Nutritional Value Quality of milk
- 13. PARTICULARS COUNT Total no. of Existing Customers 167 No. of reference from existing customers 83 Met with people 1467 No. of sample sent 147 TOTAL ORDERS GENERATED 108 WORK PERFORMED WINBACK CHURN CUSTOMERS 9 Customers converted through follow-up 64 Customers through events and activities 32 Churn Customers and reference 21
- 14. Expensive Usage of plastic bottles Only One SKU Problem in customer care representative Service Issue
- 15. 1 2 5 4 3 Team work Approaching and convincing customers Handling customers objections Conducting events and promotional activities Negotiation skills 6 Basics of logistics
- 16. FINDINGS 2 4 3 1 5 People are concern about plastics The customers are highly satisfied with the quality, supply and service People demand A2 milk 30% of sample size were aware of Pride of Cows Exploring new potential routes
- 17. Recycling of POC PET bottles Company can explore to other city’s Availability of milk in 1/2 litre PET Bottles (SKU’s) More promotional activities should be carried ON Company should come up with various schemes i.e.: offers, monthly quarterly & annual subscriptions
Editor's Notes
- #3: 2.26 lakhs cr $.. Overall gdp of india, 7.1 Percent growth rate, 4.19 % contributes to world GDP, US$ 31.6 billion in 2011 to US$ 52.75 billion in 2017-18 , Compound Annual Growth Rate (CAGR) of 27.86 per cent to reach US$ 103.7 billion by 2020