Primary data vs second Data
- 1. Methods of Primary Data Collection
- 2. Survey Method • Conducting a survey is the most common data collecting method. The process may look very easy: after we have a sample or focus group, we just ask the questions, record the answers and analyze the survey results. The tough part is finding the perfect group and the right questions. You can use both close-ended and open- ended questions during the process and the form of the questionnaires can be structured or unstructured.
- 3. Observing Method • Observation method, the information is sought by way of investigator’s own direct observation without asking from the respondent. The main advantage of this method is that it is free from subjective biasness, as it is free from respondent’s willingness. It is, however, an expensive and time consuming method. Moreover, the information provided by this method is very limited and some of the more busy people like executives may not be accessible to direct observation.
- 4. Experiment • The third primary data collecting method is the experiment. It is a creative and fast-developing type of data collecting. • The common characteristics of every experiment are laboratory conditions and simulated market. In this structured environment, researchers are trying to find the causes, effects and processes that lead to a phenomenon. • The steps of data collection are controlled by the researchers. First, they select a subject to consider. Actions are then conducted, while primary data is being recorded throughout the experiment. After this, data will be processed, explored and analyzed and conclusions are drawn based on the results of analysis.
- 5. The Differences between primary data and secondary data