Principles for ui/ux designer in digital industries.
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The document provides an overview of UX/UI design principles, emphasizing empathy, collaboration, adaptability, and the importance of delivering meaningful outcomes. It highlights the iterative nature of the design process and encourages designers to experiment and learn continuously. Personal experiences and references to various design resources underscore the ongoing journey of a designer in understanding and enhancing user experiences.
![01.
Be Empathetic
[ Berempati ]
Empathetic
adj
having the ability to imagine how
someone else feels:
dictionary.cambridge.org](https://image.slidesharecdn.com/designprinciplesforuiuxdesignerindigitalindustrieseng-200620113741/85/Principles-for-ui-ux-designer-in-digital-industries-8-320.jpg)
![02.
Collaboration
[ Kolaborasi ]
noun
the situation of two or more people
working together to create or achieve
the same thing:
dictionary.cambridge.org](https://image.slidesharecdn.com/designprinciplesforuiuxdesignerindigitalindustrieseng-200620113741/85/Principles-for-ui-ux-designer-in-digital-industries-11-320.jpg)
![03.
Fluid & Adaptive
[ Mudah beradaptasi ]
Adaptive
adj
having an ability to change to suit
different conditions
dictionary.cambridge.org](https://image.slidesharecdn.com/designprinciplesforuiuxdesignerindigitalindustrieseng-200620113741/85/Principles-for-ui-ux-designer-in-digital-industries-16-320.jpg)
![04.
Deliver Progress
and Outcomes
[ Memberikan Hasil ]
Outcome
noun
a result or effect of an action, situation,
etc
dictionary.cambridge.org](https://image.slidesharecdn.com/designprinciplesforuiuxdesignerindigitalindustrieseng-200620113741/85/Principles-for-ui-ux-designer-in-digital-industries-20-320.jpg)
![05.
Experiment to
Learn
[ Berani bereksperimen
untuk belajar ] Experiment
verb
to try something in order to discover
what it is like or find out more about it:
dictionary.cambridge.org](https://image.slidesharecdn.com/designprinciplesforuiuxdesignerindigitalindustrieseng-200620113741/85/Principles-for-ui-ux-designer-in-digital-industries-26-320.jpg)
Principles for ui/ux designer in digital industries.
- 1. Principles for UI/UX Designer in Digital Design Industries
- 2. Me Visual Designer Web Designer - CRO Manager Designer Student of Life | Design Practitioner Abankirenk
- 3. A brief about UX and UX Design Process How people feel when they use a product or service. So every instance of human-object interaction has associated user experience. In my View UX is
- 4. UX Process 1st Edition 2nd Edition jjg.net/elements/pdf
- 5. Design Principles A value statement that is tied to the goals of the product. Function: Guiding stars for designers. They ensure designers make the best decisions for their users for the product or the services they’re working on.
- 6. Heuristic, Law of UX, Design Thinking, Inclusive Design, Pareto, Usability, Affinity, Don`t make me drink, Prototyping, User Centered Design, Human Centered Design, Sprint, Jogging, Agile,Lean, Data-Driven, Face-ism, Golden Ratio, Horror Vacui, etc
- 7. Designer in Industries. Freelance In-House (Product Team) Design Agency (IC/Lead Team) as an Individual contributor, Survival, and contract based. Part of team with Lean and agile development cycle Complex, Complicated and unpredictable condition. Mostly Waterfall
- 8. 01. Be Empathetic [ Berempati ] Empathetic adj having the ability to imagine how someone else feels: dictionary.cambridge.org
- 9. Why? interaction-design.org “PEOPLE IGNORE DESIGN THAT IGNORES PEOPLE.” —FRANK CHIMERO
- 10. Empathy = Sympathy. Youtube.com | The RSA Channel
- 11. 02. Collaboration [ Kolaborasi ] noun the situation of two or more people working together to create or achieve the same thing: dictionary.cambridge.org
- 14. Mental model is an explanation of someone's thought process about how something works in the real world. Based on each individual's learning and experience. Different Mental Model
- 15. System Model how something works Interaction Model how to interact / how to use it. “ I know how system application/web work but not how people really use it” “ I am a user, but have no idea how system application work” “ I understand both and can fill the gap”
- 16. 03. Fluid & Adaptive [ Mudah beradaptasi ] Adaptive adj having an ability to change to suit different conditions dictionary.cambridge.org
- 18. “The design process is messy and not always smooth" “ mindtribe.com/blog
- 20. 04. Deliver Progress and Outcomes [ Memberikan Hasil ] Outcome noun a result or effect of an action, situation, etc dictionary.cambridge.org
- 21. Why? Managers want to see progress.
- 22. Output Lean UX book-Jeff Gothelf Outcomes Impact The change after we deliver the output. Refer to "what difference is there." Harder to trace E.g. - Behaviour - Satisfaction Increase user sign-up rate Increase user active time app etc The material we produce Relate to "what we do" Easy to trace E.g. A new signup page A new login page etc The change we see over time. Refer to "what difference in the world." Very Hard to trace E.g. - ROI - Brand Awareness - Market Share Service Profitable
- 26. 05. Experiment to Learn [ Berani bereksperimen untuk belajar ] Experiment verb to try something in order to discover what it is like or find out more about it: dictionary.cambridge.org
- 27. “Technology change rapidly, people and culture change slowly”
- 28. “We never know until we test it”
- 29. Fail Fast. SUCCEED FASTER. - Lean startup machine slogan Ux strategy book
- 30. Key Takeaway Everything in this presentation is based on my personal experience.
- 31. Reference The Design of Everyday Things Elements of User Experience Design Lean UX Creative Confidence UX Strategy The Lean Product Playbook Don`t make me think Interaction-design.org NNgroup.com
- 32. “Practice Makes Progress. Design is Never DONE” A Designer who is still learning about design for human, and who believe designers are thinkers as much as they are makers. - Rudityas W. Anggoro | uxmarker -