The summary compares the image and design of an advertisement for the documentarian's own documentary to a professional Channel 4 advertisement. Both use bold, striking images and feature the Channel 4 logo. The documentarian aimed to follow conventions of print ads, including embedding the logo, using similar lighting and color schemes, and including a slogan and air date. However, the documentarian notes the logo may be too large in their version. The summary conveys the documentarian sought to mimic the professional ad's style while also providing more information to educate viewers on when to tune in.