Print advertisement analysis
- 2. The print advertisement contains the album cover to promote the album of the artist. This helps the cover to also become more recognisable as an icon The font used on this print advertisement for the name of the album and the artist is the same as on the cover- white and capitalised. This also helps to show that they are of the same product so its easily recognised by consumers. This shot of the artist is a medium shot. Her costume and makeup is the same therefore the theme is reoccurring. This also makes the cover iconic and recognisable for the colours as well as the content and images used. Her face is covered by her hair which may give a sense of mystery to the advertisement. The colour scheme is red mainly red and pink which connotes the themes of love or anger. This may be a representation of the genre of music she depicts throughout her album. The print ad gives the information for the release date of the album
- 3. The print ad gives the information for the release date of the album The main image links to the name of the album ‘Lungs’. In the shot of the main artist, her lungs are shown outside of her body. This represents the theme she had been trying to convey as the music might be something that her audience can easily relate to as it may be personal. The shot is effective as it’s a medium shot which is typical of print advertisements. It is also one of the only things with a lot of colour on the page therefore is easily recognised as the focal point as well as possibly having the most importance on the page as it may represent a lot of the content and its genre within the album The background of this ad isn’t very clear but it is recognisable that she may be laying on a flowerbed. This depicts the theme of nature which could represent the theme and tone of the album she has created. It somewhat creates a soft, calming theme which may be something she was willing to convey to illustrate the type of music within her album. The background is also dark which helps the shot of her laying on top of the flower bed to stand out as one of the most important features on the page. The font of the album name looks quite fancy and swirly which matches to theme of nature that she is trying to convey within the advertisement. It is white, as well as all of the text on the page. This enables the text to stand out against the dark background, it also keeps the same colour theme throughout to avoid it looking messy and unprofessional, but rather organised and easily recognisable.
- 4. Both shots of the artist are those used on the cover of the album covers shown at the bottom of the page. This helps consumers to recognise which albums the print advertisement is promoting in order to have the right information about the products. The shot on the top is a medium close up of the artist flaring into the camera. This allows the audience to connect with the artist through eye contact which may be something the artist wants the audience to do be able to do with her music within the album as well. She is covering her face with her jacket which could differently create a sense of mystery. This could suggest that her album withholds music that her audience may not expect from her. Perhaps she could be introducing a new genre or style within her music This shot of the artist however illustrates a different impression of the artist. Her eyes are now closed which again, could create a sense of mystery as she doesn’t show any kind of emotion so has become unreadable. Her hair is different- whereas in the picture at the top, her hair is blonde against a dark background in order to stand out, in this image, her hair is dark against a lighter grey background which doesn’t stand out as much as the first image but dull enough to be used as part of the background ion order for the text in front to stand out The text colour is all white to create a colour theme of grey black and white. These are dark colours possibly to create a gothic theme. The text colour matches the colour of the hair so it is clear that the two main features of the page is the top image and the text which contains the album release information it is also easier to see against the dark and dull colours used as part of the background The print advertisement contains the album cover to promote the album of the artist. This helps the cover to also become more recognisable as an icon it also informs the consumers of which albums this ad is promoting.