Print Media Analysis August 2016
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The August 2016 Print Media Monthly Report by Mediatrack Pakistan analyzes advertisement spending across major publications in various regions, excluding classified ads and job opportunities. It identifies spending shares by category, advertisers, brands, and highlights trends in Urdu and English publications, with insights on top magazines and ad type placements. Mediatrack is ISO 9001 certified and specializes in media monitoring for Pakistan and Afghanistan.
Print Media Analysis August 2016
- 1. Print Media Monthly Report August 2016
- 2. Analysis: Mediatrack Pakistan About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad, Multan, Peshawar and Quetta regions. For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study. Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications. About Mediatrack: Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan. About the Report
- 4. TOP 20 CATEGORIES % Share of Spent 19% 13% 12% 10% 9% 4% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
- 5. TOP 20 ADVERTISERS % Share of Spent 14% 7% 4% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
- 6. TOP 20 BRANDS % Share of Spent 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
- 7. TOP 10 URDU PUBLICATIONS % Share of spent 41% 15% 11% 8% 6% 4% 3% 2% 2% 2%
- 8. TOP 10 ENGLISH PUBLICATIONS % Share of spent 32% 25% 14% 11% 9% 6% 3% 2% 0.06%
- 9. PAGE AD TYPE ANALYSIS % Share of spent Back Page 16% Front Page 25% Back inside 3% Front inside 12% Inside 44%
- 10. REGION WISE ANALYSIS % Share of spent Islamabad 21% Multan 5% Quetta 3% Peshawar 3% Hyderabad 1% Karachi 35% Lahore 32%
- 11. ENGLISH VS URDU PUBLICATION % Share of spent ENGLISH 35% URDU 65%
- 12. WEEKLY SPENDING TREND % Share of spent 13% 36% 12% 10% 8% 10% 10% Saturday Sunday Monday Tuesday Wednesday Thursday Friday
- 14. TOP 10 MAGAZINES % Share of Revenue 27% 8% 8% 8% 7% 6% 6% 4% 4% 4%
- 15. TOP 20 ADVERTISERS % Share of Spent 14% 7% 4% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
- 16. TOP 20 BRANDS % Share of Spent 4% 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
- 17. For query on DATA, please contact: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Arshad Bhatti khi@mediatrackpk.com Phone: +9221-34289818-9 THE END