Printing Future Days 2009 - eReaders development
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The document discusses the state of e-readers, e-books, and e-papers as of late 2009, emphasizing the confusion in the market regarding devices, content formats, and business models. It highlights the ongoing challenges related to DRM, competition between companies like Google and Amazon, and evolving consumer preferences in the digital reading landscape. Additionally, it presents projections for the Dutch market in e-books and the critical issues of copyright, standardization, and pricing facing the industry.
Printing Future Days 2009 - eReaders development
- 1. e-Readers, e-Books, e-Papers: 2009/2010 break through or not? PRINTING FUTURE DAYS 2009 Chemnitz University of Technology Germany, november 5th 2009 by Peter LUIT LUIT Consultancy peter@luit.nl Twitter: @peterluit
- 2. What are we gonna talk about?
- 3. Just to be clear about some things first • eReaders: specific reading devices or software to read content on various devices like smartphones, netbooks and also laptops and desktops • eBooks: a file which contains the content of a book • ePapers: a file which contains the content of a newspaper or magazine • eInk: the core reading technoloy of most eReader devices
- 4. eInk Core technology a different reading experience
- 5. The market of devices, content, business models, distribution channels and standards is highly confused
- 6. Early 90’s and beyond changing reading experience
- 7. Explosion of devices in late 2009
- 8. ? Explosion of devices in late 2009
- 9. How to compare? too many specifications
- 10. Explosion of ‘shops’ books starting to ‘sell’ for FREE
- 11. Do we really care about the reading technology behind all those devices?
- 12. We do read books on (small) LCD backlight screens
- 13. The challenge to combine LCD, touchscreen and eInk in one!
- 14. So, what will Apple do?
- 15. Do we really care about the file formats and digital rights management (DRM) used for displaying the content?
- 16. EPUB, the way to go? reflowable content on all?
- 17. EPUB, not always perfect yet, not a one-button thing EPUB, the way to go? reflowable content on all?
- 18. Amazon does things Battle around EPUB support differently.....
- 19. What will Adobe do? Reflowable PDF and EPUB
- 20. What about Digital Rights Management? • DRM 0 - no protection • DRM 1 - just a password • DRM 2 - Individual name on every page • DRM 3 - Device dependent code in the end every DRM scheme will be broken
- 21. Google and EPUB Google Books
- 22. Do we really care about connectivity, on-line stores, audiobooks etc.?
- 23. How to connect (consider when buying a device) • USB connection • Bluetooth • Memory cards • WIFI • UMTS/3G • MP3 • Built in Store/browser
- 24. Do we really care about the businessmodel behind eBooks/ePapers - as long as it is FREE?
- 25. The long-tail in books: FREE - PRINT - eBOOK • what x €0,00? (how to make money from other sources - say advertisments?) • 1000 x €9,99 or • 300 x €33,99
- 26. So, what will Google do? deal Google Coolerbooks.com: 1 million free titles
- 27. Barnes & Noble’s Nook the next player in the ‘EPUB’ field?
- 28. Dutch market printed e-book 2009 consumer books 585 M€’s 2 M€’s study books 356 M€’s 1 M€’s total 941 M€’s 3 M€’s Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013 Business models 2009
- 29. Dutch market printed e-book 2013 consumer books 635 M€’s 8 M€’s (+8,5%) (+400%) study books 354 M€’s 19 M€’s (-0,5%) (+1900%) total 989 M€’s 27 M€’s (+5%) (+900%) Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013 Business models 2013
- 30. Gutenberg.org FREE and legal
- 31. Feedbooks.com FREE and legal
- 32. Dbnl.org FREE and legal
- 33. Google EPUB without DRM
- 34. Google against Amazon Format war?
- 35. Amazon against Google Google Books Settlement
- 36. Google Books Settlement.......... • Google is willing to pay 63% of US online ebook sales to US authors • The American Ministry of Justice does however advice the judge not to do this • The European Commity is still investigating this issue, in the mean while Google does not heavily promote Google Books in Europe yet • to be continued.......
- 37. New players to come.... Barnes & Noble supports EPUB
- 38. Frankfurter Book Fair • who will be in charge? • publishers: 7% • consumers: 22% • amazon: 21% • google: 20% • telcos: 13% • authors: 2%
- 39. Frankfurter Book Fair • most important challenges • copyright: 28% • drm: 22% • standards (EPUB, reflowable PDF): 21% • price: 16%
- 40. So, will it start to happen this year? • ‘Tools’ market is growing very rapidly • ‘Content’ market moves into free and paid directions (long-tail included) • resulting in numerous businessmodels (don’t compare this market too easy with the Music market) • Do we really agree on one (DRM free) standard? That might become EPUB • What do we want to pay for the eReader hardware? Between €150-€250 • Europe cannot be compared to US/UK market developments
- 41. And finally, anything left for printers? • making EPUB files for new originals • not as easy as it looks using Adobe InDesign, XML knowledge needed • scanning paper books • Treventus scans 1200 pages/hour tot XML
- 42. e-Readers, e-Books, e-Papers: 2009/2010 break through or not? thank you for listening, for viewing/downloading the slides, visit: http://www.luit.nl http://www.slideshare.net/peterluit peter@luit.nl Twitter: @peterluit