Prioritizing Website Content and Features for Your Users
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The document discusses the feature value matrix as a tool for prioritizing website content and features based on user needs and engagement. It outlines the user-centric design process, including stakeholder interviews, competitive analysis, and user research, while providing real-world examples of critical user tasks for different personas. The aim is to enhance user experience by effectively matching website features to audience needs.
Prioritizing Website Content and Features for Your Users
- 1. Nazhin Beiramee August 11, 2016 MAVENMINI: WEB USER EXPERIENCE Prioritizing Website Content and Features for Your Users Using the Feature Value Matrix MAVENMINI CONFERENCE: WEB USER EXPERIENCE
- 2. Who do you believe to be your target audience?
- 3. Who do you believe to be your target audience? EVERYONE (true story)
- 4. What top THREE tasks do you want your user to accomplish?
- 5. What top THREE tasks do you want your user to accomplish? Engaging with our content Getting drawn further into the site
- 7. THE FEATURE VALUE MATRIX • WHAT is the Feature Value Matrix? • HOW does the Feature Value Matrix work? • WHY should one use the Feature Value Matrix?
- 8. UX Process Dev + Design Stakeholder Interviews Competitive Analysis Content Audit Business Critical Tasks Business Requirements User Interviews Market Research User Critical Tasks User Research Personas Experience Trees Feature Value Matrix User Scenarios Use Cases Taxonomy (Card Sorting) Mind Maps / Bubble Maps Mental Model Prototyping Testing Usability Testing Sketching Information Architecture Sitemap Wireframes Annotations 1 2 3 4 5 THE UX PROCESS AND HOW THE FEATURE VALUE MATRIX FITS INTO IT
- 9. UX Process Dev + Design Stakeholder Interviews Competitive Analysis Content Audit Business Critical Tasks Business Requirements User Interviews Market Research User Critical Tasks User Research Personas Experience Trees Feature Value Matrix User Scenarios Use Cases Taxonomy (Card Sorting) Mind Maps / Bubble Maps Mental Model Prototyping Testing Usability Testing Sketching Information Architecture Sitemap Wireframes Annotations 1 2 3 4 5 THE UX PROCESS AND HOW THE FEATURE VALUE MATRIX FITS INTO IT
- 10. UX Process Dev + Design Stakeholder Interviews Competitive Analysis Content Audit Business Critical Tasks Business Requirements User Interviews Market Research User Critical Tasks User Research Personas Experience Trees Feature Value Matrix User Scenarios Use Cases Taxonomy (Card Sorting) Mind Maps / Bubble Maps Mental Model Prototyping Testing Usability Testing Sketching Information Architecture Sitemap Wireframes Annotations 1 2 3 4 5 THE UX PROCESS AND HOW THE FEATURE VALUE MATRIX FITS INTO IT
- 12. USER PERSONAS AND CRITICAL TASKS WATSON User Critical Tasks • Watch movie trailers and video clips GRETCHEN User Critical Tasks • Find and share movie showtimes/locations with friends TREVOR PATRICIA User Critical Tasks • Looks for theaters with certain specifications User Critical Tasks • Research movies to see if kid-appropriate Business Critical Tasks • Provide an easy way to find desired movie clips Business Critical Tasks • Provide an easy way to share movie time and location with friends Business Critical Tasks • Provide a way to find out the specification or logistics of theaters Business Critical Tasks • Display reviews from critic and users Frequent Movie Watcher Frequent Movie Goer who loves social media Frequent Movie Watcher Urbanite Parent of Frequent Movie Watcher/Goer
- 13. USING THE FEATURE VALUE MATRIX TO PRIORITIZE CONTENT (ENTERTAINMENT) WATSON GRETCHEN TREVOR PATRICIA Frequent Movie Watcher Frequent Movie Goer Frequent Movie Goer and Watcher Parent of Frequent Movie Watcher/Goer WEIGHTING 30 30 25 15 FEATURE WEIGHTED SUM Provide an easy way to find desired movie clips 3 2 3 2 255 Provide an easy way to share movie time and location with friends 0 3 3 1 180 Provide a way to find out the specification or logistics of theaters 1 3 3 1 210 Show reviews from critic and users 1 1 3 3 180 PRIORITIES:SCORES: -1 HURTS PERSONA 0 INDIFFERENT 1 HELPFUL 2 SHOULD-HAVE 3 MUST-HAVE 4 INCREDIBLE 1 2 3
- 14. USING THE FEATURE VALUE MATRIX TO PRIORITIZE CONTENT (ENTERTAINMENT) Younger Core Older Core Casual View WEIGHTING 50 35 15 FEATURE (business critical tasks) WEIGHTED SUM Provide a ‘Remind Me to Watch’ feature 2 2 0 173 Provide predictable search capabilities for specific celebrity guest 2 2 2 250 Display next week’s schedule of guest interviews 2 3 0 205 Provide airing times after first show (those who watch syndicated) 1 2 3 120 PRIORITIES:SCORES: -1 HURTS PERSONA 0 INDIFFERENT 1 HELPFUL 2 SHOULD-HAVE 3 MUST-HAVE 4 INCREDIBLE 1 2 3 confidential confidential confidential
- 15. USING THE FEATURE VALUE MATRIX TO PRIORITIZE CONTENT (FEMALE ADVOCACY) MICHAEL FRANK CYNTHIA Millennial Male supporting feminist cause Financial Employee invested in the community Baby boomer woman passionate about children development WEIGHTING 40 20 30 FEATURE WEIGHTED SUM Receive individual donations via mobile 3 1 1 170 Provide information for reviewers of grant application 1 3 2 160 Incentive summer camp administrators to connect organization 1 0 3 130 Build awareness of events 3 1 3 230 PRIORITIES:SCORES: -1 HURTS PERSONA 0 INDIFFERENT 1 HELPFUL 2 SHOULD-HAVE 3 MUST-HAVE 4 INCREDIBLE 1 2 3
- 16. QUESTIONS?
- 17. LET’S CONNECT Nazhin Beiramee UX Consultant me@nazhinbeiramee.com https://www.linkedin.com/in/nazhinbeiramee