Private Label Management Programs
- 1. Mérieux NutriSciences Private Label Management Programs North America 2016
- 2. Private Label Needs Creating Benchmarking Specifications Approving Suppliers and Awarding Business Monitoring Suppliers Private Label Services Specification Creation/Approval Bid/Tendering Projects (large-scale consumer) Physical Testing Quantitative Consumer Assessments for Quality Issues Private Label Managed Programs Prioritization of Product Categories Development of Testing Schemes/Frequencies Retail Shopping and Sampling Remission of data Private Label Experience Contents 2
- 3. Insuring high quality private label products insures a higher market basket per customer and a high customer retention rate Products must mimic or beat the NBE on all attributes Quality must be consistently high compared to national brand equivalent (NBE) Private Label retailers need proper benchmarking specifications to incorporate into needs briefs to send to suppliers and a way to evaluate the ability of the PL to mimic/beat the NBE Creating Benchmark Specifications Approving Suppliers and Awarding Business Monitoring Suppliers Awarding business and monitoring quality over time should be done by an independent, 3rd party The majority of these programs are 100% supplier funded Private Label Needs 3
- 4. Creating the Benchmark Specification NBE is robustly sampled over production dates and geography and used to create physical, chemical, and sensory specification ranges Managing Bid/Tendering Projects Large-scale consumer tests are used to predict which products will be successful in the market. Great for innovative products. 60-75 respondents, selected to represent your target audience Acceptability and Just-About-Right scales are used to pinpoint likability of products and attributes of success Physical Testing Physical parameters of supplier products are compare to the NBE and/or benchmarking specification. Tests include but are not limited to dimensions, defects, viscosity, % make up, weights/counts. Monitoring Quality over Time Small consumer panels (N=15-30) are used to monitor products over time using simple hedonic scales. This allows for evaluation of a large number of products in a small amount of time. Issues in quality become evident and then can be correlated to customer complaints and addressed with suppliers. Private Label Services 4
- 5. We design, execute, and fully manage PL programs for our clients. Prioritization Of Product Categories Working with retailers we prioritize their product lists by brand impact, spend, and quality risk. Development of Testing Frequency Using specifications as a guide, testing schemes and frequencies are recommended for the retailer to approve and suppliers are notified of the testing program and expectations for product comparisons. Retail Shopping and Sampling We have retail shopping teams that can source product from distribution centers and retailers across the US, and online sources to insure random sampling and availability of comparison brands. Remission of Data Data can be shared directly via interface between the Mérieux NutriSciences Laboratory Information Management System and your specification and quality monitoring system. Private Label Managed Programs 5
- 6. Mérieux NutriSciences works with the worlds largest retailers in the US and Europe to insure a consistent level of high quality private label goods are produced for our retail clients. Our sensory staff has over 50 years of experience with food and non- food items. 8,000-10,000 sensory and physical evaluations are done each year in our North American labs with retail programs. Bentonville, AR Gainesville, FL Addison, IL (Chicago suburbs) Markham, Canada (Toronto area) We provide fully managed, 3rd party retail services to insure quality across your supply chain. Private Label Experience 6
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- 9. We are dedicated to protecting consumers’ health throughout the world, by delivering a wide range of testing and consulting services to the food & nutrition industries, and to water & environment, agro-chemistry, consumer goods, pharmaceuticals and cosmetics companies. Our Mission 9
- 10. Our expertise in food safety and quality has been extended to six strategic industries with an impact on consumers’ health. We provide laboratory, auditing, consultancy, contract research and education services. We offer research services for innovation through the Biofortis business unit. Addressing our customers’ challenges 10 FOOD SAFETY & QUALITY BIOFORTIS INNOVATIO N SERVICES CONSUMER GOODS PERSONAL CARE & COSMETICS AGROCHEMICALS WATER & ENVIRONMENT PHARMA & MEDICAL DEVICES
- 11. The power of a global network 11 Over 80accredited laboratories in 21countries Europe 40% Geographical distribution of revenues: Middle East, Africa, Asia Pacific 8% North America 39% South America 13%
- 12. A complete panel of services 12
- 13. Providing companies around the world with analysis and consultancy services, from product design to manufacture and distribution. Answering the needs of our customers 13 A trusted partner: with scientific expertise & leadership Global presence > 75 accredited laboratories providing the same level of quality throughout the world Customized services to meet every customer’s needs PEACE OF MIND GLOBALIZED SERVICES STANDARDIZED QUALITY TAILOR-MADE SERVICES Strong innovative capabilities and scientific expertise to support customers in their product development.
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