Private Line Development
- 1. Daniel Booklin Private Line Development
- 3. Target Customer WHO SHE IS she is a stylish, urban woman between the age of 25-35. she is single and lives in a large, fast-paced city. she has an education and is very focused on her career. she keeps up to date with the latest trends by subscribing to Harpers Bazaar and V Magazine, and always translates the latest fashions to suit her lifestyle. she is the trendsetter among her circle of friends, and the one people will come to for fashion advice. she is a strong, independent woman who does what she wants and wears what makes her feel good, regardless of what others say. shes not afraid of taking risks with fashion. she prefers neutral colours, but might opt for coloured accessories or one bold piece. her outfits during the week are very professional, yet still have an edge to them, and on the weekends she likes to be more casual, but always remains trendy. HER INFLUENCES olivia palermo. rachel zoe. ashley olsen. chanel iman. jessica stam. blake lively. leighton meester.
- 5. Labels Main Label Care Label Daniel Booklin Daniel Booklin 100% cotton 0 Size Label machine wash cold. do not tumble dry. do not bleach. 0 Daniel Booklin made in bangladesh Hang Tag
- 6. Labels Main Label Hang Tag -end-fold label -made of a thick, sturdy paper -woven cotton with stitched logo -covered in plastic to create -stitched from both sides gloss -3/4” tall, 3 1/2” wide -label is embossed -colours: light grey background -1 3/4” wide, 5 1/2” tall with charcoal grey stitching -attached to garment by a thick black thread looped through a Size Label button hole -centre-fold label -hangs below main label -size range from 0-10 Care Label -1/2” tall, 3/4” wide -made of cotton -colours: charcoal grey background -centre-fold label with light grey stitching -colours: light grey background with charcoal grey print -1” wide, 2” tall
- 8. style #: 001 season: spring/summer 2013 concept: skinny pants size range: 00-10 fabrication: cotton, spandex vendor: D.B. month in store: march notes: button fly, back and side pockets
- 9. style #: 002 season: spring/summer 2013 concept: boyfriend blazer size range: 00-10 fabrication: cotton shell, polyester lining, leather lapel vendor: D.B. month in store: march notes: 2-button closure, leather lapel
- 10. style #: 003 season: spring/summer 2013 concept: fitted, long-sleeved dress size range: 00-10 fabrication: cotton, spandex vendor: D.B. month in store: march notes: zipper along the full back
- 11. style #: 004 season: spring/summer 2013 concept: fitted, sheath dress with leather detail size range: 00-10 fabrication: cotton, polyester, leather vendor: D.B. month in store: march notes: invisible zipper on the back
- 12. style #: 005 season: spring/summer 2013 concept: oversized long-sleeve t-shirt dress size range: 00-10 fabrication: silk vendor: D.B. month in store: march notes: belted waist
- 13. style #: 006 season: spring/summer 2013 concept: deep V jumpsuit size range: 00-10 fabrication: cotton, polyester vendor: D.B. month in store: march notes: invisible zipper on the back
- 14. style #: 007 season: spring/summer 2013 concept: boyfriend shirt size range: 00-10 fabrication: silk vendor: D.B. month in store: march notes: peter pan collar, button placket one-button unstructured cuff
- 15. style #: 008 season: spring/summer 2013 concept: fitted pencil skirt size range: 00-10 fabrication: cotton, polyester vendor: D.B. month in store: march notes: high-waisted
- 16. style #: 009 season: spring/summer 2013 concept: knife-pleated skirt size range: 00-10 fabrication: wool, polyester vendor: D.B. month in store: march notes: 1 1/2 inch pleats
- 17. style #: 010 season: spring/summer 2013 concept: scalloped peplum shirt size range: 00-10 fabrication: silk vendor: D.B. month in store: march notes: invisible zipper on the back, darts
- 18. style #: 011 season: spring/summer 2013 concept: straight-leg ankle pants size range: 00-10 fabrication: cotton vendor: D.B. month in store: march notes: button fly
- 19. style #: 012 season: spring/summer 2013 concept: strapped bustier dress size range: 00-10 fabrication: cotton vendor: D.B. month in store: march notes: princess line, full skirt, zipper on the back