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Introducing a New Product Title
Long-term Goal State the intended goal
Customer Wishes Describe customer needs and wishes Explain the requirements
Fulfilling  Customer Needs Describe the main attributes of the product Link the product attributes to customer needs
Cost Analysis Indicate the financial advantages for the customer Compare quality and price with those of the competition
Strengths and Advantages Summarize the special features and advantages of the product being introduced
Next Steps of Action Explain the steps that now need to be taken

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