Process or functions of marketing management
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The document outlines the key processes and functions of marketing management, including: 1) assessing marketing opportunities by identifying company goals and analyzing profit opportunities, 2) planning marketing activities to develop objectives and strategies, 3) providing an effective marketing organization through interaction between the organization and environment, 4) actuating leadership through diverse changes influencing leadership patterns and styles, and 5) motivating employees by introducing new ways of encouragement to unfold talents and maximize contributions.
Process or functions of marketing management
- 1. PROCESS/FUNCTIONS OF MARKETING MANAGEMENT BY PRASAD KBS ASSISTANT PROFESSOR- DEPT OF MANAGEMENT
- 2. 1. Assessing the Marketing opportunities. 2. Planning Marketing activities. 3. Providing effective Marketing organization. 4. Actuating by leadership. 5. Motivating the Human-side.
- 3. 1. Assessing the Marketing opportunities: - Identification of Company goals. - Analysis of established and new profit opportunities.
- 4. 2. Planning Marketing activities: - Used to develop and define objectives. - Derive Strategies and Design programmes to achieve set objectives.
- 5. 3. Providing effective Marketing organization - The interaction process between the organization and the environment is the central concern of developing marketing.
- 6. 4. Actuating by leadership - Diverse changes are influencing the patterns and styles of the Leadership. - Developments of newer patterns of leadership are testing the traditional views of management methods.
- 7. 5. Motivating the Human-side - Employee motivation is a must now-a-days. - New ways of encouragement or stimulation are to be introduced, by which employee unfolds his talents and initiates to contribute his/her best.
- 8. 6. Evaluating and adjusting Marketing efforts: - The firm have to adjust to it’s ever changing environment and Marketing Operations. - Marketing Manager must have knowledge of entire marketing system. - Creative adaptation to change is the major challenge.
- 10. THANK YOU WISH YOU ALL THE BEST
Editor's Notes
- #3: 6. Evaluating and adjusting Marketing efforts