Process_Flow - PDF
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This document outlines the steps needed to successfully implement a digital marketing ecosystem. It emphasizes that full organizational buy-in and commitment is required from the start. Assembling a qualified cross-functional team is also essential to plan, design, launch and manage the ecosystem. Careful consideration must be given to budget versus goals, ensuring customer acquisition costs are less than lifetime customer value. A thorough evaluation and planning process is recommended to identify requirements and ensure the right people, processes and technologies are in place.
Process_Flow - PDF
- 1. PRIORITIES To benefit from the Global Digital Community an Organization must fully embrace its transformation as a company-wide Initiative and priority. A detailed game-plan for People, Processes and Technology roles in the Ecosystem prosperity is essential. TEAM From Start to Finish, the quality and cross-functionality of the Team that Plans, Designs, Launches and Manages your Online Presence will exponentially affect the overall results for your entrance into Inbound, Content and Marketing / Sales Automation. BUDGET VS GOALS The plausibility of Customer Acquisition Costs (CAC) and there Lifetime Value to your Organization (LTV) need to be considered as keystone metrics during every-step of the planning and operation of your Marketing and Sales Lead Generation Machine. EVALUATION STEPS Be prepared to spend a little money and time upfront to save from losing a lot of both later in the process of combining Technology, People and Process. HELP’s Process-Step Methodology asks the right questions and truly explores the answers and options available. PLANNING STEPS Planning Who does What and How and When in a Marketing and Sales Technology Ecosystem is a very complex process. Content, Social, SEO / SEM, Data Quality and Application Integrations with your current and future Digital requirements are all thoroughly explored during this phase. DESIGN Like layers of a Blueprint, the Ecosystem’s Specifications are diagramed for the CRM, Marketing Automation, Content, Promotion, Budgets, K.P.I.s, Training and Staff and Vendors obligations into a single highly detailed and visual document set for the client’s sign-off. BUILD PHASE Following in the steps of the Design process and client approvals for the costs, schedule and construction needs, HELP’s Build phase of your Ecosystem begins using a proven mix of skill-sets. Over 20 HELP Project specific Templates guide and monitor expenses and tasks. USE User adoption of an Ecosystem starts during HELP’s first meeting with a client, so the shift to digital will be embraced by stakeholders and deliver on the transformative positive effects within the Organization. HELP is there to support Strategy, Technology, People and Processes. LAUNCH Think “Mission Control”, HELP w/ Marketing Technology’s experience in launching Ecosystems is able to spot the anomalies earlier in the process and head-off factors that sway intended trajectory off course. We also teach your team the indicators to look-out for and how to address them. MEASURE Measurement is an inherent component of the Planning and Design phases of HELP’s Process-Step Methodology. Post-Launch the real numbers from the Ecosystem’s start to build data-base insights that drive both desired results and an irritative growth cycle. ENHANCE How your Ecosystem is used in the future will change due to new business goals, trends in Marketing, Sales and Technology. HELP can help you manage for these inevitable changes at both the single idea level, and also in an evolutionary view to maintain competitive advantage. The HELP w/ Marketing Technology Process-Step Methodology (727) 831-1969 Inbound@MarketingTechnology4u.com 9821 Gulf Blvd. Treasure Island, FL 33706