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Prof Hannah's Class Final Ppt
- 1. In Class Training MKTG 103 Marketing Research Prof Hannah Chang Research Librarians Joseph Kennedy Rajen Munoo
- 2. Objectives By the end of this session, you will: Be familiar with the “Knowledge Triangle” approach when doing market research Know which databases to use Know where to get additional assistance for your research projects
- 3. Knowledge Triangle Country and Demographic Resources Company Resources Industry Resources ? ? ? ? ? ? Where do we locate information for these 3 resource categories?
- 4. Knowledge Triangle Country and Demographic Resources Company Resources Industry Resources Associations Data News Research Reports Scholarly Publications Trade Publications
- 6. Browsing Databases by Subject
- 7. Marketing Data - Databases
- 8. Research Topic Potential Investor would like to bring a new chocolate brand into Singapore and has asked for market research to see if it is wise for him or her to pursue this business opportunity.
- 9. How Do I Use MarketLine to Find Industry Information and Reports?
- 12. Authentication
- 13. Q1a
- 14. Q1a: Finding a Category
- 15. Q1a: Refining by Geography
- 16. Q1a Refining by Country
- 17. Q1a Finding the Report
- 18. Q1b
- 19. Q1b
- 20. Q1c
- 21. Q1c
- 22. Q1c
- 23. Q1d
- 24. Q1e
- 25. Q1e
- 26. Q1e
- 27. Q1e
- 28. Q1e
- 29. Q1e
- 30. How Do I Find Consumer Market Information in Global Market Information Database [GMID]?
- 33. Logging In
- 34. Homepage
- 37. Adding a Country
- 38. Results Page
- 39. Market Sizes
- 40. 2a
- 41. Q2b
- 43. Q2c
- 44. Q2c
- 45. Q2c
- 46. Q2d
- 47. Q2d
- 48. Q2d
- 49. Q2e
- 50. Q2e
- 51. How Do I Locate Scholarly Full Text Articles ?
- 53. Authentication
- 55. Q3c: Marking Articles and Emailing
- 56. Q3c: Email Page Information
- 57. How Do I Find News Articles Relating to an Industry in Factiva?
- 68. How Do I Find Company “Snapshots” and “Reports” in Factiva?
- 72. Snapshot
- 73. Snapshot
- 74. Snapshot
- 75. Dow Jones Company Reports
- 76. EMIS – Demographic Information How Do I Find Singapore Demographic Statistics in Emerging Markets Information Service (EMIS)?
- 77. EMIS – Demographic Information
- 78. EMIS – Demographic Information
- 79. EMIS – Demographic Information
- 80. EMIS – Demographic Information
- 81. EMIS – Demographic Information Any project code from the drop down menu is fine.
- 82. EMIS – Demographic Information
- 83. EMIS – Demographic Information
- 84. EMIS – Demographic Information
- 85. EMIS – Demographic Information
- 86. EMIS – Demographic Information
- 87. EMIS – Demographic Information
- 88. EMIS - Singapore Year Book of Statistics
- 91. Summary of Key Databases for Company/Industry Information
- 92. These PowerPoint slides will be made available under “Training Materials” on the Library PYXIS page Information Service Centre, Level 3 12pm to 6pm [walk-in] Telephone: 6828 0355 Email: [email_address] Email us for a Research Consultation Contact Us