SlideShare a Scribd company logo
Lead/Prospect
Double Team
Revisit
Orientation/
training
Best
Practices
Recruiting
Methodology
Heft Program Supporting the Rep NetworkHeft Program Supporting the Rep Network
Tracking/
Grading
Clear
Termination
Protocols
Annualize; add
Webinar/roundtable
On message
Lead follow up
protocols
Modified ‘three strikes’
Targeted turnover
Appointment
Setting
Coordinated
Follow-ups
Revisit
escalations
Innovation
Alerts
(VEM)
Proactive
Sampling
Double-team
Follow-ups
Customer OutreachCustomer Outreach
• New application Innovations
should be
shared:
• Contacts
• Suspects
• Prospects
• Customers
Lead follow up
Co-branded
outreach:
• Innovation alerts
• Newsletters
• Samples
Newsletter
• Add application
videos
• ‘Skin’ for reps
• Opens 16-28%
(20.45% avg)
• CTR 7-25%
(13.3% avg)
• Performance
milestones
(size, capability)
• New feature
• Demonstrations
• Custom-to-
product
Plus, returning to the well

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Program for Supporting Reps