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Agile Program Management Process 
(Hypothetical) R&R Initiative 
Vishal Sheth, CSM, CSP, CSPO, PMP 
Copyright Vishal Sheth 2012
Why Are We Here? 
 Project R&R is ready for launch 
 Scope: 
 Reinvent Ratings & Reviews 
 Expected Timeline: 
 Up to a year 
 Estimated Resources: 
 3 Product Teams (PO, Dev, QA, UX, Pubs) 
 1 Marketing / 1 Product Mktg Resource 
 1 Client Services Resource 
 0.5 Sales / 0.5 Support Resource 
 Benefit: 
 Revolutionize the world of Ratings & 
Reviews while generating MIRR >= 20% 
Copyright Vishal Sheth 2012
What Does The Opportunity Look Like? 
 Value Proposition (Tangible & Intangible) 
 Target Market 
 Market Size (Revenues/Savings) 
 Success Metrics 
 Competitive Landscape 
 Our Differentiator 
 Market Timing 
 Deployment Strategy 
 Critical Success Factors 
*Supplemental handout has R&R Opportunity Assessment 
Copyright Vishal Sheth 2012
What are our Assumptions? 
 R&R Initiative is the highest value opportunity at this time 
 We want to be nimble to market opportunities/changes 
 Teams are available for the planned duration and are co-located 
except for some Sales/Mktg folks 
 Each Feature is independently releasable/configurable 
 Users will be available as needed for Usability Tests 
 Program Manager will play a multi-faceted role: 
 Overall oversight & cross-functional coordination 
 ScrumMaster for the 3 Delivery teams 
 Release Manager (managing business readiness) 
 Vendor Manager (if needed) 
 No 3rd Party Vendor/Tool needed 
 Sprints are 2 weeks long 
Copyright Vishal Sheth 2012
What Is Our Game Plan? 
1. Smart Scoping: Zoom in on 20% of the features that derive 80% of benefit 
2. Integrated Quality: Not just Robustness but Usefulness and Usability too 
3. Cross Functional Discovery: Involve all functions up-front 
4. Feedback Loops: Understand feedback to drive positive change – Agility 
5. Escalation Protocol: Surface concerns early and often 
6. Proactive Risk Management: Identify and address highest risk at all times 
7. Success Metrics: Keep an eye on objective and subjective measurements 
8. Phase Gate Approach: Regular checkpoints and course correction 
9. Meticulous Planning, Coordination and Communication: Planning and 
visibility Cross Team, Inter Team, Stakeholders, Sponsor 
Copyright Vishal Sheth 2012
Smart Scoping 
 Simplicity will be our overarching theme 
 The art of maximizing the amount of work not done 
 Smart Scoping - Secure highest value (to customers & 
business) as early as possible 
 80% of value is typically derived from 20% of the features 
 MS Word, Excel etc 
 Smart Prioritization 
 Mitigate highest risk (by Probability and Impact) as early as 
possible 
 Architectural Feasibility/Technical challenges 
 Legal issues 
 Align cross-team integration points 
 Ensure early validation of technology touch points 
Copyright Vishal Sheth 2012
Integrated Quality – Fitness For Use 
 We ensure robustness in smart yet cost effective 
ways 
Manual 
System 
Affected Sub-System 
Integration 
UI Functional 
Unit 
As Needed; 
As Little As 
Possible 
Every 
Sprint 
Daily 
Every 
Build 
Copyright Vishal Sheth 2012
Integrated Quality – Useful & Usable 
 Usability validation 
is built into process 
 Usability Testing 
 Visual Design 
 Interaction Design 
 UI Implementation 
 Usability Testing & 
Localization for 
International Clients 
from Phase 1 
Copyright Vishal Sheth 2012
Cross-Functional Discovery 
PO 
UX 
TL/ARCH 
PGM 
STAKE 
HOLDERS 
User Needs 
Assessment 
Create/Maint 
ain Epics 
Use Cases / 
Workflows 
Update 
Roadmap Write Stories 
Persona 
Study 
Clickable 
Prototypes 
Preliminary 
IA 
High Fidelity 
Prototypes 
Buy v/s Build 
Decisions 
3rd Party 
Evaluation 
Proof of 
Concept 
Create Release Roadmap / Release Plan 
Plan High Level Dependencies 
Facilitation 
GATE II 
Review Roadmap 
/ Prototypes 
User/Client 
Svcs F/back 
GATE 1 
Review Use 
Case Details 
t 
Copyright Vishal Sheth 2012
Feedback Loops 
 We will use every opportunity to Inspect-and-Adapt 
 Product Feedback Loops 
 Global Usability Testing – Wireframes/Prototypes 
 Sprint Demos / UATs 
 Usability Testing – Functional 
 Stage Gates 
 Post Release - Alpha, Beta, GA releases 
 Process/Status Feedback Loops (PGM to facilitate) 
 Daily Scrum (Delivery Team) 
 Scrum-of-Scrum (Delivery Leads for Dev, QA, PO) – As needed 
 Weekly Discovery Team Meetings (incl. Pubs, UX, Client Svcs) 
 Weekly Grooming Meetings (Delivery Team) 
 Sprint Retrospective (Delivery Team) - keep an eye on recurring topics 
 Bi-Weekly Program Meeting (Sponsor/Stakeholder/Lead) 
 Market Launch Team Meeting - Sales, Mktg, Product Mktg, Client Svcs, PO 
 Post-Launch Review Meetings 
 (Optional) Agile Brown Bag Lunches 
Copyright Vishal Sheth 2012
Established Escalation Protocol 
 We are an empowered and responsible Team 
 If issue can be resolved by Individual, it should be 
 If issue can be resolved by Team, it should be 
 If issue is across Teams, it should be addressed at Scrum-of- 
Scrum level 
 If issue is Organizational, it should be raised at SoS or to PGM 
 Escalation Opportunities 
 Report to PGM – Always & Anytime 
 Team – Email, Daily Scrum, Retrospective 
 Program – Email, Daily SoS 
 Sponsor – Tier 1: Immediate; Tier 2: Bi-weekly Sponsor Mtg 
 Public log of Open Blockers 
Date Details Severity Impact Owner Status / ETA 
Copyright Vishal Sheth 2012
Proactive Risk Management 
 We will succeed and fail together 
 An unmitigated risk can wipe out best laid plans 
 No one person can identify all Issues/Risks 
 Environment of collective ownership, openness, awareness 
 All Risks Matter and should be reported to PGM 
 Address Highest Risk Item(s) by Probability & Impact 
 Not all Risks require action but all require a mitigation plan 
 P/I Assessment conducted by Discovery Team 
 Public log of Potential Risk 
Date Details Probability Impact Owner Mitigation Plan 
Copyright Vishal Sheth 2012
Success Metrics 
 We will take calculated, measured, Risks 
 We will monitor tangible and intangible benefits at each phase 
 Primary focus on Leading Indicators as we iterate in Production 
 We plan to re-plan and course correct 
 Tracking to be built in as features are developed 
 Appropriate Metrics will be reviewed at Phase Gates 
 Only Features that meet or exceed targets will be 
promoted from Beta to GA (this comes with a huge side 
benefit) 
Feature Category 
Stated 
Goal 
Operational 
Definition 
Specification 
Units 
Data 
Needed 
Leading / 
Lagging 
Indicator? 
Expected 
Measurable 
LL UL Target Benefit Actual 
Copyright Vishal Sheth 2012
Phase Gate Approach 
 While we believe in our ideas, we will optimize spend by 
testing each hypothesis as quickly as possible 
 We will review objectively across various dimensions and 
course correct as appropriate 
PAB 
Review 
MMF 
Review 
Architectural 
Feasibility 
Usability 
Review 
Sprint 
Demos 
Alpha 
Feedback 
Beta 
Feedback 
Post-GA Leading 
Indicators Review 
Post-GA Lagging 
Indicators Review 
Opportunity 
Assessment Phase Discovery Phase 
Implementation 
Phase 
Limited 
Availability Phase 
General 
Availability Phase 
Market Opportunity Window/Competitive Factors Analysis 
Copyright Vishal Sheth 2012
Planning 
 Release/Feature Level Plans to include: 
 Milestones 
 Release/Feature Description 
 Release/Feature Goals/Metrics 
 Customer Benefits (to be used by and for Marketing) 
 Inter-Team Dependencies (Inbound and Outbound) 
 UX/Design Needs (provided by UX Leads, PO) 
 Technical Needs (provided by Tech. Leads & IT/Ops) 
 Regression Needs (provided by QA Lead) 
 Other Needs (Alpha/Beta Testers, Consulting etc) 
Copyright Vishal Sheth 2012
Milestones 
t 
Feature1 
DISCOVERY: 
User Needs, 
Persona, 
Use Cases 
PHASE 
GATE 1 
PHASE 
GATE 2 
PHASE 
GATE 3 
PHASE 
GATE 4 
PHASE 
GATE 5 
PHASE 
GATE 6 
DISCOVERY: IA, 
Usability Testing, 
MMF/Stories, PoC 
SPRINTS ALPHA BETA GA 
HARDENING: 
Bug Fixing, 
Usability Testing 
VALIDATION: 
Metrics Collection, 
Fdbck/Improvements 
GA Launch Prep 
HARDENING: 
Bug Fixing, 
Metrics Collection 
MONITORING/IMPROVEMENTS: 
Metrics Collection, 
Fdbck/Improvements 
Copyright Vishal Sheth 2012
Coordination & Communication 
 Dashboard 
 Regular Product/Process/Status Meetings 
 Management 
 Cross-Functional 
 Cross-Team 
 Inter & Intra Team 
 Mailing lists for each of the above groups 
 Phase Gate Review Meetings 
 Docs – Tech Pubs, Samples, Marketing/Sales Pitch 
 Training – Videos, Sessions (Client Svcs, Support) 
 Escalation Protocol (for anything outside the norm) 
Copyright Vishal Sheth 2012
Dashboard 
 Pulls everything together into a consistent snapshot 
 Overall timeline with critical Milestones from Release Plan 
 For each Release/Feature currently in-flight: 
 Current state of Minimum Marketable Feature (MMF) 
 Blockers/Risks/Delays 
 Dependency Tracking 
 Current Spend (# of FTE) v/s Budgeted Spend - Burn Rate 
 Success Metrics 
 For each Team currently assigned: 
 MMF/Component being worked on 
 Blockers/Risks/Delays 
 Dependency Tracking 
 Sprint Burndown/Velocity/Total MMF Size 
 For each Feature already released: 
 Maintenance Spend (Man Hours) 
 Customer Satisfaction (SUS Score) 
 Metrics - Expected v/s Realized Benefit in Production 
Copyright Vishal Sheth 2012
Summary – Agile PGM Model 
Successful Programs depend on pulling together multiple Factors 
1. Smart Scoping: Zoom in on 20% of features that derive 80% of 
benefit 
2. Integrated Quality: Robustness, Usefulness and Usability too 
3. Cross Functional Discovery: Involve all functions up-front 
4. Feedback Loops: Understand feedback to drive positive change – 
Agility 
5. Escalation Protocol: Surface concerns early and often 
6. Proactive Risk Management: Identify and address highest risk at 
all times 
7. Success Metrics: Keep an eye on objective and subjective 
measurements 
8. Phase Gate Approach: Regular checkpoints and course correction 
9. Meticulous Planning, Coordination and Communication: 
Planning and visibility Cross Team, Inter Team, Stakeholders, 
Sponsor(s). 
Copyright Vishal Sheth 2012
Questions? 
Vishal Sheth, CSM, CSP, CSPO, PMP 
Pragmatic Agile PMO 
vsheth@yahoo.com 
Copyright Vishal Sheth 2012

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Step-by-Step Complete Agile Program Management Model

  • 1. Agile Program Management Process (Hypothetical) R&R Initiative Vishal Sheth, CSM, CSP, CSPO, PMP Copyright Vishal Sheth 2012
  • 2. Why Are We Here?  Project R&R is ready for launch  Scope:  Reinvent Ratings & Reviews  Expected Timeline:  Up to a year  Estimated Resources:  3 Product Teams (PO, Dev, QA, UX, Pubs)  1 Marketing / 1 Product Mktg Resource  1 Client Services Resource  0.5 Sales / 0.5 Support Resource  Benefit:  Revolutionize the world of Ratings & Reviews while generating MIRR >= 20% Copyright Vishal Sheth 2012
  • 3. What Does The Opportunity Look Like?  Value Proposition (Tangible & Intangible)  Target Market  Market Size (Revenues/Savings)  Success Metrics  Competitive Landscape  Our Differentiator  Market Timing  Deployment Strategy  Critical Success Factors *Supplemental handout has R&R Opportunity Assessment Copyright Vishal Sheth 2012
  • 4. What are our Assumptions?  R&R Initiative is the highest value opportunity at this time  We want to be nimble to market opportunities/changes  Teams are available for the planned duration and are co-located except for some Sales/Mktg folks  Each Feature is independently releasable/configurable  Users will be available as needed for Usability Tests  Program Manager will play a multi-faceted role:  Overall oversight & cross-functional coordination  ScrumMaster for the 3 Delivery teams  Release Manager (managing business readiness)  Vendor Manager (if needed)  No 3rd Party Vendor/Tool needed  Sprints are 2 weeks long Copyright Vishal Sheth 2012
  • 5. What Is Our Game Plan? 1. Smart Scoping: Zoom in on 20% of the features that derive 80% of benefit 2. Integrated Quality: Not just Robustness but Usefulness and Usability too 3. Cross Functional Discovery: Involve all functions up-front 4. Feedback Loops: Understand feedback to drive positive change – Agility 5. Escalation Protocol: Surface concerns early and often 6. Proactive Risk Management: Identify and address highest risk at all times 7. Success Metrics: Keep an eye on objective and subjective measurements 8. Phase Gate Approach: Regular checkpoints and course correction 9. Meticulous Planning, Coordination and Communication: Planning and visibility Cross Team, Inter Team, Stakeholders, Sponsor Copyright Vishal Sheth 2012
  • 6. Smart Scoping  Simplicity will be our overarching theme  The art of maximizing the amount of work not done  Smart Scoping - Secure highest value (to customers & business) as early as possible  80% of value is typically derived from 20% of the features  MS Word, Excel etc  Smart Prioritization  Mitigate highest risk (by Probability and Impact) as early as possible  Architectural Feasibility/Technical challenges  Legal issues  Align cross-team integration points  Ensure early validation of technology touch points Copyright Vishal Sheth 2012
  • 7. Integrated Quality – Fitness For Use  We ensure robustness in smart yet cost effective ways Manual System Affected Sub-System Integration UI Functional Unit As Needed; As Little As Possible Every Sprint Daily Every Build Copyright Vishal Sheth 2012
  • 8. Integrated Quality – Useful & Usable  Usability validation is built into process  Usability Testing  Visual Design  Interaction Design  UI Implementation  Usability Testing & Localization for International Clients from Phase 1 Copyright Vishal Sheth 2012
  • 9. Cross-Functional Discovery PO UX TL/ARCH PGM STAKE HOLDERS User Needs Assessment Create/Maint ain Epics Use Cases / Workflows Update Roadmap Write Stories Persona Study Clickable Prototypes Preliminary IA High Fidelity Prototypes Buy v/s Build Decisions 3rd Party Evaluation Proof of Concept Create Release Roadmap / Release Plan Plan High Level Dependencies Facilitation GATE II Review Roadmap / Prototypes User/Client Svcs F/back GATE 1 Review Use Case Details t Copyright Vishal Sheth 2012
  • 10. Feedback Loops  We will use every opportunity to Inspect-and-Adapt  Product Feedback Loops  Global Usability Testing – Wireframes/Prototypes  Sprint Demos / UATs  Usability Testing – Functional  Stage Gates  Post Release - Alpha, Beta, GA releases  Process/Status Feedback Loops (PGM to facilitate)  Daily Scrum (Delivery Team)  Scrum-of-Scrum (Delivery Leads for Dev, QA, PO) – As needed  Weekly Discovery Team Meetings (incl. Pubs, UX, Client Svcs)  Weekly Grooming Meetings (Delivery Team)  Sprint Retrospective (Delivery Team) - keep an eye on recurring topics  Bi-Weekly Program Meeting (Sponsor/Stakeholder/Lead)  Market Launch Team Meeting - Sales, Mktg, Product Mktg, Client Svcs, PO  Post-Launch Review Meetings  (Optional) Agile Brown Bag Lunches Copyright Vishal Sheth 2012
  • 11. Established Escalation Protocol  We are an empowered and responsible Team  If issue can be resolved by Individual, it should be  If issue can be resolved by Team, it should be  If issue is across Teams, it should be addressed at Scrum-of- Scrum level  If issue is Organizational, it should be raised at SoS or to PGM  Escalation Opportunities  Report to PGM – Always & Anytime  Team – Email, Daily Scrum, Retrospective  Program – Email, Daily SoS  Sponsor – Tier 1: Immediate; Tier 2: Bi-weekly Sponsor Mtg  Public log of Open Blockers Date Details Severity Impact Owner Status / ETA Copyright Vishal Sheth 2012
  • 12. Proactive Risk Management  We will succeed and fail together  An unmitigated risk can wipe out best laid plans  No one person can identify all Issues/Risks  Environment of collective ownership, openness, awareness  All Risks Matter and should be reported to PGM  Address Highest Risk Item(s) by Probability & Impact  Not all Risks require action but all require a mitigation plan  P/I Assessment conducted by Discovery Team  Public log of Potential Risk Date Details Probability Impact Owner Mitigation Plan Copyright Vishal Sheth 2012
  • 13. Success Metrics  We will take calculated, measured, Risks  We will monitor tangible and intangible benefits at each phase  Primary focus on Leading Indicators as we iterate in Production  We plan to re-plan and course correct  Tracking to be built in as features are developed  Appropriate Metrics will be reviewed at Phase Gates  Only Features that meet or exceed targets will be promoted from Beta to GA (this comes with a huge side benefit) Feature Category Stated Goal Operational Definition Specification Units Data Needed Leading / Lagging Indicator? Expected Measurable LL UL Target Benefit Actual Copyright Vishal Sheth 2012
  • 14. Phase Gate Approach  While we believe in our ideas, we will optimize spend by testing each hypothesis as quickly as possible  We will review objectively across various dimensions and course correct as appropriate PAB Review MMF Review Architectural Feasibility Usability Review Sprint Demos Alpha Feedback Beta Feedback Post-GA Leading Indicators Review Post-GA Lagging Indicators Review Opportunity Assessment Phase Discovery Phase Implementation Phase Limited Availability Phase General Availability Phase Market Opportunity Window/Competitive Factors Analysis Copyright Vishal Sheth 2012
  • 15. Planning  Release/Feature Level Plans to include:  Milestones  Release/Feature Description  Release/Feature Goals/Metrics  Customer Benefits (to be used by and for Marketing)  Inter-Team Dependencies (Inbound and Outbound)  UX/Design Needs (provided by UX Leads, PO)  Technical Needs (provided by Tech. Leads & IT/Ops)  Regression Needs (provided by QA Lead)  Other Needs (Alpha/Beta Testers, Consulting etc) Copyright Vishal Sheth 2012
  • 16. Milestones t Feature1 DISCOVERY: User Needs, Persona, Use Cases PHASE GATE 1 PHASE GATE 2 PHASE GATE 3 PHASE GATE 4 PHASE GATE 5 PHASE GATE 6 DISCOVERY: IA, Usability Testing, MMF/Stories, PoC SPRINTS ALPHA BETA GA HARDENING: Bug Fixing, Usability Testing VALIDATION: Metrics Collection, Fdbck/Improvements GA Launch Prep HARDENING: Bug Fixing, Metrics Collection MONITORING/IMPROVEMENTS: Metrics Collection, Fdbck/Improvements Copyright Vishal Sheth 2012
  • 17. Coordination & Communication  Dashboard  Regular Product/Process/Status Meetings  Management  Cross-Functional  Cross-Team  Inter & Intra Team  Mailing lists for each of the above groups  Phase Gate Review Meetings  Docs – Tech Pubs, Samples, Marketing/Sales Pitch  Training – Videos, Sessions (Client Svcs, Support)  Escalation Protocol (for anything outside the norm) Copyright Vishal Sheth 2012
  • 18. Dashboard  Pulls everything together into a consistent snapshot  Overall timeline with critical Milestones from Release Plan  For each Release/Feature currently in-flight:  Current state of Minimum Marketable Feature (MMF)  Blockers/Risks/Delays  Dependency Tracking  Current Spend (# of FTE) v/s Budgeted Spend - Burn Rate  Success Metrics  For each Team currently assigned:  MMF/Component being worked on  Blockers/Risks/Delays  Dependency Tracking  Sprint Burndown/Velocity/Total MMF Size  For each Feature already released:  Maintenance Spend (Man Hours)  Customer Satisfaction (SUS Score)  Metrics - Expected v/s Realized Benefit in Production Copyright Vishal Sheth 2012
  • 19. Summary – Agile PGM Model Successful Programs depend on pulling together multiple Factors 1. Smart Scoping: Zoom in on 20% of features that derive 80% of benefit 2. Integrated Quality: Robustness, Usefulness and Usability too 3. Cross Functional Discovery: Involve all functions up-front 4. Feedback Loops: Understand feedback to drive positive change – Agility 5. Escalation Protocol: Surface concerns early and often 6. Proactive Risk Management: Identify and address highest risk at all times 7. Success Metrics: Keep an eye on objective and subjective measurements 8. Phase Gate Approach: Regular checkpoints and course correction 9. Meticulous Planning, Coordination and Communication: Planning and visibility Cross Team, Inter Team, Stakeholders, Sponsor(s). Copyright Vishal Sheth 2012
  • 20. Questions? Vishal Sheth, CSM, CSP, CSPO, PMP Pragmatic Agile PMO vsheth@yahoo.com Copyright Vishal Sheth 2012