Programmatic ad buying in 3 slides
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The document explains the process of programmatic buying in advertising. It describes how a user's profile is matched with advertisers' bids through an ad exchange, which happens in fractions of a second. Ultimately, the highest bidder's ad is displayed to the user based on their profile.
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Programmatic ad buying in 3 slides
- 1. How programmatic buying works – in 3 slides (The very, very simple version)
- 2. Tim opens a webpage in his browser. The site knows a lot about him from his browsing history and more – we know his tastes, interests, buying habits, location etc. A number of advertisers are interested in placing their ads before someone like Tim. Depending upon how important they think Tim is, they have already placed bids for someone matching his profile. (the figures show are just for demonstration)
- 3. The Ad Exchange matches Tim’s profile and that of thousands of others with the profiles advertisers have bid for – all of this happens in hundredths of a second.
- 4. The highest bidder’s ad appears in the adspace in Tim’s browser AD for Tim