PROGRAMMATIC I/O 2015 - "Fulfilling Programmatic’s Promise" - Panel
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Programmatic advertising transactions generate vastly more data each day than Wall Street trades, with billions occurring daily compared to millions on the stock exchange. However, the large amount of programmatic data has lacked visibility, with an average of 10 data fields per transaction compared to just 4 for a stock trade. Increased transparency is needed to fulfill programmatic advertising's promise, as Justice Brandeis noted that "sunlight is the best disinfectant."
PROGRAMMATIC I/O 2015 - "Fulfilling Programmatic’s Promise" - Panel
- 1. 1 FULFILLING PROGRAMMATIC’S PROMISE Mike Driscoll CEO & Co-Founder
- 2. 2 Fraud Viewability Arbitrage Blocking
- 3. 3 Programmatic data is 100x larger than Wall Street 40 0BDAILY PROGRAMMATIC TRANSACTIONS DAILY NYSE TRADES 4 B AVG DATA FIELDS NYSE TRADE 10 AVG DATA FIELDS PROGRAMMATIC TRANSACTION 10 0
- 4. ABC Family AAA Mortgages Gold Standard, Inc. Perfect Trust LLC Top Rating Corp. Honest Loans AAA Mortgages
- 5. The fundamental problem is lack of visibility.
- 7. 7
- 8. 8 Please Welcome Adam Heimlich SVP Programmatic & MD Horizon Media Lee Boykoff VP Analytics & CRM A&E Networks