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Progress of the 4C Association   Workshop on Sustainable Coffee Development December 4th, 2009  Melanie Rutten-Sülz, Executive Director
For a better coffee world – the 4C Association Our  Mission … an inclusive membership driven organization of coffee farmers,  trade & industry and civil society. Members work jointly towards  improving economic, social & environmental conditions through  more sustainable and transparent practices for all who make a living  in the coffee sector. Our Vision   … to be recognized by the coffee sector as the first step towards a  more sustainable and transparent worldwide coffee community. Workshop on Sustainable Coffee Development/  Progress of the  4C Association
What do we offer? Getting Farmers, Trade, Industry and NGOs on same side Defining quality including process of environmental, social and economic aspects Partnering with support network to enable implementation Key Operational Aspects Baseline Code of Conduct Innovative Verification System  Easy access for all growers, especially smallholders Ambitious target for the entire production not niche Workshop on Sustainable Coffee Development/  Progress of the  4C Association
What have we achieved in 2 years of operations? Large, solid and growing membership: producers, trade & industry Workshop on Sustainable Coffee Development/  Progress of the  4C Association
Facts: 127 Members  Civil Society Trade & Industry Producers  Associate Members Workshop on Sustainable Coffee Development/  Progress of the  4C Association  As of  Dec 2009
What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Workshop on Sustainable Coffee Development/  Progress of the  4C Association
Facts: Verification 88 registered  4C Units in 22 countries 60 licensed 4C Units  64.985 BP‘s/ Producers 217.625 Workers Vietnam: 12 4C Units 15.173 BP‘s 7.279 workers 1,4 Mio bags Workshop on Sustainable Coffee Development/  Progress of the  4C Association  As of  Dec  2009 Production Potential ~ 10 Mio. Bags of 4C Compliant Coffee ≈  8% of the global coffee production
What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Continuous increase in purchases Workshop on Sustainable Coffee Development/  Progress of the  4C Association
Facts: Commercial Reporting 2008/9 Workshop on Sustainable Coffee Development/  Progress of the  4C Association  Start from low level, only 2 nd  operational year  Increase of 150% of volumes purchased Increase from 10 to 23 industry members As of  Dec  2009
What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Continuous increase in purchases Support Services deliver results Workshop on Sustainable Coffee Development/  Progress of the  4C Association
Facts:  Support Services   More than 500 Multipliers  trained worldwide via trainers, partners & 4C Units Tool library being  completed Partnerships with relevant organisations Global platform for local  cooperation First pilot on measuring  impact for farmers Access to know-how, tools, trainings for coffee producers Workshop on Sustainable Coffee Development/  Progress of the  4C Association  As of  Dec  2009
What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Continuous increase in purchases Support Services deliver results Regional structure is established Workshop on Sustainable Coffee Development/  Progress of the  4C Association
Facts: 4C Secretariat Global team  4 Regional Offices Coordination of  activities  and  services of 4C  worldwide Workshop on Sustainable Coffee Development/  Progress of the  4C Association  As of  Dec 2009 4C Central America (Managua, Nicaragua) 4C Brazil (Campinas, Brazil) 4C Eastern Africa (Kampala, Uganda) 4C Secretariat (Bonn, Germany) … 4C Vietnam
Thank you for your attention! Workshop on Sustainable Coffee Development/  Progress of the  4C Association

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Progress 4 C Association Workshop Dalat 04122009

  • 1. Progress of the 4C Association Workshop on Sustainable Coffee Development December 4th, 2009 Melanie Rutten-Sülz, Executive Director
  • 2. For a better coffee world – the 4C Association Our Mission … an inclusive membership driven organization of coffee farmers, trade & industry and civil society. Members work jointly towards improving economic, social & environmental conditions through more sustainable and transparent practices for all who make a living in the coffee sector. Our Vision … to be recognized by the coffee sector as the first step towards a more sustainable and transparent worldwide coffee community. Workshop on Sustainable Coffee Development/ Progress of the 4C Association
  • 3. What do we offer? Getting Farmers, Trade, Industry and NGOs on same side Defining quality including process of environmental, social and economic aspects Partnering with support network to enable implementation Key Operational Aspects Baseline Code of Conduct Innovative Verification System Easy access for all growers, especially smallholders Ambitious target for the entire production not niche Workshop on Sustainable Coffee Development/ Progress of the 4C Association
  • 4. What have we achieved in 2 years of operations? Large, solid and growing membership: producers, trade & industry Workshop on Sustainable Coffee Development/ Progress of the 4C Association
  • 5. Facts: 127 Members Civil Society Trade & Industry Producers Associate Members Workshop on Sustainable Coffee Development/ Progress of the 4C Association As of Dec 2009
  • 6. What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Workshop on Sustainable Coffee Development/ Progress of the 4C Association
  • 7. Facts: Verification 88 registered 4C Units in 22 countries 60 licensed 4C Units 64.985 BP‘s/ Producers 217.625 Workers Vietnam: 12 4C Units 15.173 BP‘s 7.279 workers 1,4 Mio bags Workshop on Sustainable Coffee Development/ Progress of the 4C Association As of Dec 2009 Production Potential ~ 10 Mio. Bags of 4C Compliant Coffee ≈ 8% of the global coffee production
  • 8. What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Continuous increase in purchases Workshop on Sustainable Coffee Development/ Progress of the 4C Association
  • 9. Facts: Commercial Reporting 2008/9 Workshop on Sustainable Coffee Development/ Progress of the 4C Association Start from low level, only 2 nd operational year Increase of 150% of volumes purchased Increase from 10 to 23 industry members As of Dec 2009
  • 10. What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Continuous increase in purchases Support Services deliver results Workshop on Sustainable Coffee Development/ Progress of the 4C Association
  • 11. Facts: Support Services More than 500 Multipliers trained worldwide via trainers, partners & 4C Units Tool library being completed Partnerships with relevant organisations Global platform for local cooperation First pilot on measuring impact for farmers Access to know-how, tools, trainings for coffee producers Workshop on Sustainable Coffee Development/ Progress of the 4C Association As of Dec 2009
  • 12. What have we achieved after 2 years of operations? Large, solid and growing membership: producers, trade & industry Rapid growth of supply from verified 4C Units Continuous increase in purchases Support Services deliver results Regional structure is established Workshop on Sustainable Coffee Development/ Progress of the 4C Association
  • 13. Facts: 4C Secretariat Global team 4 Regional Offices Coordination of activities and services of 4C worldwide Workshop on Sustainable Coffee Development/ Progress of the 4C Association As of Dec 2009 4C Central America (Managua, Nicaragua) 4C Brazil (Campinas, Brazil) 4C Eastern Africa (Kampala, Uganda) 4C Secretariat (Bonn, Germany) … 4C Vietnam
  • 14. Thank you for your attention! Workshop on Sustainable Coffee Development/ Progress of the 4C Association