Progressivism aimed to reform America through addressing social inequalities created by capitalism, disparities in wealth, societal ills, and government inefficiencies. Key areas of focus included fighting Jim Crow laws and segregation, expanding voting rights for African Americans and women, trust busting, raising awareness of poverty amid rising capitalism, and political reforms like direct primaries and recall elections. Progressives promoted new models of city government and the temperance movement also gained traction during this time period aimed at social reforms.