Project
- 1. PROJECT ORGANIZATION HONDA COMPANY PRESENTED BY MAHA KHALID MALEEHA MAJEED MUHAMMAD SAQIB MUHAMMAD FAWAD
- 3. • Full Name: Honda Motor Co., Ltd • Founded: 1948 • Founder: Soichiro Honda • CEO: TakahiroHachigo • Industry: Automobile Sector :Public • Country: Japan • Website: world.honda.com
- 4. HISTORY The Honda Motor Company was founded by Soichiro Honda in October 1946. He was very interested in automobiles from a small age so he used to tune cars and enter them into races using his friend’s garage. As he grew up he decided to be in the automobile industry. Soon his efforts paid off and he got a contract for supplying piston rings for major car maker Toyota. But unfortunately he lost the contract as his products did not match the required quality. So he went to various factories in Japan looking for ways to improve the quality of the engines by making efficient piston rings.
- 5. HISTORY Soon he was able to find a highly automated process that could use unskilled workers to produce high quality piston rings. Toyota was impressed by his product and bought it in 1941. Next he started a company called Tokai Seiki in order to produce his products at a larger scale. Soon Toyota bought 40% of the company and thus Soichiro and the officials at Toyota could built a lasting business relation. But a series of calamities damaged large portions of his company and this forced Soichiro to sell the remaining parts of his company to Toyota. In 1946 he founded Honda Technical Research Institute to sell customised bicycles with attached motors. He had only 12 employees who worked in a 170 sq ft. area.
- 6. Company In Pakistan Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts. Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the strongest brand value and highest customer loyalty. The Company is considered a pioneer of motorcycle industry in the country and has been leading two wheeler market successfully for over 50 years.
- 7. The Company currently has a production capacity of over 1.35 million units per annum and continues to maintain its status as market leader both in terms of volume and quality. It also exports its motorcycles and spare parts to Bangladesh and Afghanistan. With highest quality products, state of the art manufacturing facilities, largest dealership network & impeccable after sales service, Atlas Honda Limited is today considered a benchmark for two wheeler manufacturing. It has been proudly and successfully fulfilling its role as the flag bearer of motorcycle industry in Pakistan. As one of the largest tax payers in the private sector and being one of the best employers in the country, Atlas Honda Limited stands as a beacon of light for the corporate, social and intellectual sectors of Pakistan.
- 9. VISIONS & MISSIONS • Vision • A leading group in all respects through effective use of resources, technology and good business practices, attracting and retaining high quality associates and developing them to their fullest potential, keeping customers in the highest esteem and giving attractive sustained returns to shareholders.
- 10. MISSIONS • “A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects.”
- 11. Recruitment and Retention To maintain our status as the leading premium two-wheeler brand and to keep up with changing environment, our goal is to attract, recruit and retain the best talent. Our ability to provide unique opportunities, such as a diverse and supportive work environment, helps differentiate Atlas Honda from other employers and attract high-performing professionals who are competent, highly skilled and agile. As we are undertaking our capacity expansion plans, recruitment and retention of appropriate workforce becomes more crucial. We follow a uniform policy for hiring, job placement and human resource development. A thorough “Employee Orientation Training Program / Onboarding Program” has been designed to provide an overview of our culture and processes to all new hires.
- 12. Our three core values • Honda Motor Europe Logistics’ corporate culture is based on three core values: • The Honda Philosophy • Total Quality Management • New Honda Circles
- 13. • Our founders, Soichiro Honda and Takeo Fujisawa, created the Honda Philosophy to determine which type of company Honda wanted to be and which place it should take in society. Their message remains relevant — even to this day. The Honda Philosophy consists of three pillars • The first pillar of the Honda Philosophy is ‘Respect for the Individual’ , the second is ‘the Three Joys’. Honda stands or falls on the knowledge, expertise and skills of its staff. Honda wants to be a company in which employees can take the initiative, in which equality is a tangible asset and in which people can trust each other.
- 14. • The 3 joys are: • The joy of buying • The joy of selling • The joy of creating • The second pillar of the Honda Philosophy is the business principle. It goes as follows: • “From an international perspective, we devote our attention to the delivery of supreme quality products at a fair price to satisfied customers worldwide.”
- 15. • The third pillar is Honda’s management policy which is based on five principles, and intended as guidance to staff when carrying out their responsibilities: • Act with ambition and youthfulness. • Respect substantiated theories, develop new ideas and use time efficiently. • Enjoy your work and stimulate open communication. • Strive constantly to create a sense of harmony/ flow in your work environment. • Always be aware of research value and commitment.
- 16. Total Quality Management • In view of a fast-changing world and turbulent automotive industry in particular, Honda wants to maintain efficiency. With TQM, Honda introduced a business approach, based on systematic methods, that strives for excellent results through customer orientation and continuous quality improvement.
- 17. New Honda Circles • The staff is closest to the work environment reality and therefore best-suited to solve problems and work on improvements. Every year numerous employees form small teams (NHC) and voluntarily work out an initiative to improve the work environment. This results into effective dialogue, mutual understanding, creative development and more joy at work for the staff itself.
- 18. FOUNDER
- 19. Diversity and Inclusion We value equality, diversity and inclusion. We adopt merit-based recruitment practices and strive for equal employment opportunities for all regardless of race, religion, gender, marital status, age or disability. We do not discriminate basics salary or remuneration on the basis of gender. During the year, no incidents of discrimination were reported. For hiring workers, equal weightage is given to candidates from across the country. We also support the recruitment and qualification of local personnel as a way of developing the local communities and regions in which we operate. We also support creation of job opportunities for persons with disabilities through provision of additional facilities and appropriate training. Currently, we have 23 persons who are differently-abled and are working for us.
- 20. We hire men and women with vast experiences, from different industry backgrounds, cultures, beliefs and ethnicities. This ensures that we are able to adapt to the changing needs of our business. However, it is currently a challenge for the entire auto industry in Pakistan to attract sufficient number of female employees. Various initiatives are being undertaken to enhance the participation of women. During the year, 13 female executives were hired which improved the ratio of female executives to 2% from 1% of last year. Women’s day was celebrated at all the office and the female staff was given an opportunity to discuss and share their views and expectations. All female employees are entitled to three-month maternal leave. During the year under review, the leaves were not availed by any female associate. We also support creation of job opportunities for persons with disabilities through provision of additional facilities and appropriate training. Currently, we have 23 persons who are differently-abled and are working for us.
- 21. Career Development and Training We believe and act on the principle of “Organization development through self-development” and place great emphasis on capacity and skill building. We promote life-long learning by following the 70:20:10 formula, where 70% learning comes from an individual’s performance at their current job, 20% from coaching and 10% from formal training. Accordingly, we provide a broad range of opportunities to our employees from on-the-job learning and mentoring programs to trainings and courses. Such programs include various in-house, national and international programs. We also provide support for higher education and management courses at renowned business schools such as Harvard Business School and INSEAD (European Institute of Business Administration). A number of rotational programs are strategically and systematically implemented to give employees the experience required to serve at management