Project 1-business-plan-presentation
- 1. Project 1 – Business Plan Presentation 1. Lum Si Chu ( 0319502) 2. Canisius Bong (0318914) 3. Chee Wei Shan (0319572) 4. Alan Koo (0318757)
- 2. What is cocktail ? • a combination of hard liquor with any types of ingredients • Cocktails are usually served in business events • Cocktails can be found in bars or high-class western restaurants
- 3. • Ingredients: – Tonic – Lemon juice, honey and etc • Fun facts – Cocktail have fancy name (Based on the bar tender aesthetic purposes) – High class appearance (Based on the ingredient that contain in the cocktail)
- 7. Costumer Problems • Tired of drinking the same things • Not interested in expensive can drinks • Hot weather
- 8. Location: Taylor’s University Lakeside Campus
- 10. WHY we start cocktail business ?? • Affordable for everyone • Able to chill during hot weathers • Attract students in Taylor’s University Lakeside Campus as there are more than 14,000 students.
- 11. Market Analysis
- 14. • Population of approximately 14,000 students • Target location all in Taylor’s University Lakeside Campus • Mostly prefer cold drinks
- 15. Competitors in the Market Fruit Juice Stall Strength: •Selling healthy drinks without adding sugar Weakness: • Drinks are expensive Vending Machines Strength: • Prices of drinks are cheap •Can purchase drinks easily Weakness: •Drinks aren’t fresh
- 16. Starbucks Coffee Shop Strength: Famous franchise of coffee brand Weakness: Too expensive Chatime Tea Shop Strength: Famous Franchise of tea brand Weakness: Slow services
- 18. 1. Put ads up onto social medias
- 19. 2. Affordable prices offered to target customers
- 21. 4. Twitter giveaways : Retweet questions and answer them with hashtag #ilovefairytales
- 22. 5. Royalty Card System
- 24. Business category : •General partnership • 4 owners, running our own business • Easy to set up • Responsible for our own loss
- 25. Role and Job Scope Cashier – Lum Si Chu Delivery man – Canisius Bong Bartender – Alan Koo Promoter – Chee Wei Shan
- 26. As we expand…….. Need more employees • Assistant Manager – Helping to running other outlet • Administration or supervisor – Lead and supervise the staffs on their performance • Bartenders – To produce cocktail for costumers • Floor Staff – Take orders and pick up empties • Cleaners – To clean up dirtiness
- 27. Financial Plan
- 28. Total Capital : RM 400,000 • Owner Savings : RM 200,000 Shareholder : Lum Si Chu Canisius Bong Alan Koo Chee Wei Shan •Bank Loan : RM 200,000 Maybank. Sdn. bhd
- 29. EXPENSES (start up) RM Rent 3,500 Rent Deposit 7,000 Renovation 8,000 Kitchen Utensil 2,000 Furniture 10,000 Advertising 2,000 Utility 800 Inventory 4,000 Freight Inward 400 Electrical appliances 10,000 Cash to start up 3,000 Total Expenses 50,700
- 30. Quarter 1 2 3 4 Year Budgeted Unit Sales 5000 6000 7500 8500 27000 Selling Price Per Unit × $5 × $5 × $5 × $5 × $5 Total Sales 25000 30,000 37,500 42,500 135,000 •Set goal to our business •Help in decision making Sales Budget
- 31. Sales Budget Quarter 1 2 3 4 Year Budgeted Unit Sales 7200 9000 12000 6200 34400 Selling Price Per Unit × $7 × $7 × $7 × $7 × $ 7 Total Sales 50,400 63,000 84,000 43,400 240,800
- 32. Balance Capital 50%( cash ) Go in business 100% 40% Gross Profit - Others Expenses = Net Profit ( Profit we earn) ( interest, Utility) ( actual profit ) drawing (owner) 10% each
- 33. Future Expectation • Repaid the bank loan within 2 years • The profit of our business will keep on increasing • Expand to a bigger shop with many franchise shops
- 34. Product Feedback
- 36. THANK YOU!!