Digital Music Choice in a Live Radio Show, Oslo 2014
0 likes843 views
Project Banana aims to deliver a live and interactive breakfast show across multiple radio stations, focusing on enhancing listener experience while maintaining brand integrity. It utilizes advanced music scheduling tools and operational processes to maximize content delivery without noticeable differences for listeners. The project has successfully recorded a substantial audience growth in its initial quarter.
Digital Music Choice in a Live Radio Show, Oslo 2014
- 1. PROJECT BANANA One breakfast show Seven choices of playlist All live
- 2. PROJECT BANANA ELEMENTS: UNIQUE REQUIREMENTS MAXIMISING CONTENT PROJECT BANANA - THEORY PROJECT BANANA - IMPLEMENTATION PROJECT BANANA - OPERATION
- 4. UNIQUE REQUIREMENTS We have seven radio stations – master channel and brand extensions They all run the same breakfast show. • Our listeners enjoy live, relevant entertainment at breakfast • The music at breakfast time is secondary to the content • We wanted to focus on one great breakfast show • Benefits both listeners and commercial partners • The Wickes sponsorship of the breakfast show is into its 3rd year
- 7. CHRISTIAN O’CONNELL 6-10am Monday to Friday Live across the Absolute Radio network of stations Until May this year, a simulcast of the show.
- 8. FRANK SKINNER 8am-11am Saturdays Also runs on Saturday between 9am-12pm on the Absolute Radio Network Links are recorded and replayed an hour later
- 9. 3. PROJECT BANANA -SPECIFICATION
- 10. PROJECT BANANA - SPECIFICATION AIMS • Maintain a live, interactive breakfast show across all stations • Listeners to Absolute Radio shouldn’t notice the difference • Listeners to the digital stations should get the songs they love
- 11. PROJECT BANANA - SPECIFICATION 3’48” 4’50” BEATLES – ACROSS THE UNIVERSE TOM ROBINSON – 2-4-6-8 MOTORWAY THE CURE - LOVECATS LIVE LINK OASIS – LIVE FOREVER BLUR - PARKLIFE FEEDER – BUCK ROGERS STEPPENWOLF – BORN TO BE WILD ROLLING STONES – THE LAST TIME TEMPTATIONS – BALL OF CONFUSION DAVID BOWIE – STAR MAN A-HA – THE SUN ALWAYS SHINES ON TV LIVE LINK KASABIAN – EEZ-EH KLF – WHAT TIME IS LOVE BEYONCE – CRAZY IN LOVE JIMI HENDRIX – ALL ALONG THE WATCHTOWER SINGLE SONG POSITIONS
- 12. PROJECT BANANA - SPECIFICATION SEGUE POSITIONS LIVE LINK 11’30” FOUNDATIONS – BUILD ME UP BUTTERCUP ARETHA FRANKLIN – SAY A LITTLE PRAYER JOHNNY CASH – A BOY NAMED SUE THE KINKS - VICTORIA EDDIE FLOYD – KNOCK ON WOOD SISTER SLEDGE – WE ARE FAMILY STEPHEN STILLS – LOVE THE ONE YOU’RE WITH SUPERTRAMP – LOGICAL SONG CAMEO – WORD UP BON JOVI – LIVIN’ ON A PRAYER KIM WILDE – KIDS IN AMERICA KINGS OF LEON - SUPERSOAKER CARDIGANS - LOVEFOOL NIRVANA – SMELLS LIKE TEEN SPIRIT STONE ROSES – SHE BANGS THE DRUMS STEREO MCs - CONNECTED SUPERGRASS - ALRIGHT SPILLER - GROOVEJET TRAVIS - SING LADY GAGA – EDGE OF GLORY KILLERS – READ MY MIND THE DOORS – HELLO I LOVE YOU QUEEN – DON’T STOP ME NOW DEF LEPPARD – LET’S GET ROCKED
- 13. 4. PROJECT BANANA - IMPLEMENTATION
- 14. PROJECT BANANA - IMPLEMENTATION Using existing tools • Music scheduling: RCS GSelector • Broadcast ‘playout’ system: Broadcast Bionics’ Genesys • We already ‘split’ 7 ways during breakfast for commercials • Took the split commercial functionality and applied it to songs With • New functions written to put Genesys into and out of ‘Banana’ mode. • New ‘Song Balancer’ plugin written by RCS for GSelector
- 15. PROJECT BANANA - IMPLEMENTATION PRIOR TO LAUNCH • Examine the depth of the song databases to establish whether rotations are possible • Synchronise song and intro lengths between Genesys and Gselector • Normalise all song levels in Genesys
- 16. PROJECT BANANA - IMPLEMENTATION WORKFLOW PROCESS ■ The Music Schedule for the breakfast show on the main Absolute Radio station is created first ■ Digital Stations then run ‘Song Balancer’ ■ This takes the song durations from the main station, and imports them into the other stations databases ■ Songs can be +10-15 seconds if the song fades ■ GSelector then finds songs that match the duration AND scheduling rules for each clock position (e.g. separation, mood, tempo etc.) ■ The person responsible for music scheduling can then manually edit the log as required
- 17. PROJECT BANANA - IMPLEMENTATION RCS ‘SONG BALANCER’
- 18. 5. PROJECT BANANA - OPERATIONS
- 19. PROJECT BANANA - OPERATIONS DAILY OPERATIONS • Enter Genesys ‘Banana’ mode at 5.59 • Each song or segue group is in a ‘break’ • Advance through playlist using ‘next’ • Drop songs or reposition hour using ‘flush’ and ‘load break’ • Use ‘Fade 5s’ or ‘Fade 3s’ if need to end song early
- 20. PROJECT BANANA - OPERATIONS THINGS WE DIDN’T WANT TO DO • Hide what we were doing • Limit Christian’s freedom • Extend ‘Banana’ to other parts of the radio stations • ‘Split Links’ a no-no
- 21. PROJECT BANANA - RESULTS Record Audience in first Project Banana quarter 1.5m (source: RAJAR Q2 2014)