This document provides an overview of Amazon's business structure, traffic sources, competitors, and SEO processes. It describes Amazon's social media profiles, main competitors which include Google, Apple, and Facebook. It also outlines Amazon's organic and paid traffic sources, on-page and off-page optimization strategies, and recommendations to improve SEO and social media presence. Keywords in meta tags and headings are identified that could be optimized. The document concludes with noting Amazon's website could benefit from SEO improvements and strengthening its social media strategy.