Project Right Side is a non-profit organization aimed at promoting same-sex marriage as consistent with conservative values, launched by Ken Mehlman in 2012. Mehlman, the former chairman of the Republican National Committee, advocates that legalizing same-sex marriage enhances family values and societal commitment. Increasing support for same-sex marriage among younger Republicans indicates a shift in party values, with 61% of those under 30 in favor compared to 27% of older Republicans.