This lecture discusses project valuation and capital budgeting. It introduces estimating a company's weighted average cost of capital (WACC) as the hurdle rate for projects. It also covers estimating incremental free cash flows from projects and using time-weighted tools like net present value (NPV) and internal rate of return (IRR) to evaluate whether projects will create or destroy shareholder value based on exceeding the WACC. The key steps are determining the WACC, estimating cash flows, and using tools like NPV and IRR to analyze project value.