Promoting Innovation using Inventive Problem Solving Technique
2 likes662 views
This document discusses innovation techniques, including TRIZ (the theory of inventive problem solving). It provides a brief history of innovation concepts and examples of disruptive technologies. The document explains how the development of new products can be depicted by S-curves and how TRIZ tools like the Nine Windows can help avoid an S-curve crash. It also provides examples of how companies like Toyota, BMW, Samsung, and Proton have successfully applied TRIZ methods to innovation challenges.
Promoting Innovation using Inventive Problem Solving Technique
- 1. Promoting Innovation with Inventive Problem Solving Techniques Prof Dr Nooh Abu Bakar MOT, MJIIT, UTM ICIM 2015 - Wuhan iNnovAtiOn MOT, MJIIT, UTM
- 2. iNnovAtiOn MOT, MJIIT, UTM A brief History § The Structure of Scientific Revolutions - Thomas S. Kuhn § The concept of Business of Paradigms – Joel Barker § End of 90’s Disruptive Innovation – Clayton Christiansen § The consequences of not paying attention to disruptive threats. Case in point: § Digital photography versus film – emulsion based photography. § The transistor radio versus analog radios. § Pocket calculators versus desktop calculators. § Liquid Crystal display LCD televisions versus Cathode Ray Tube (CRT) televisions. § Mini mills versus integrated steel mills. § Smart Phones versus analog wired phones. § Customers buy products and services because they have a specific job that the product will do for them. § In 2005, Outcome Driven Innovation (ODI) process – Tony Ulwick – incorporates the Innovation Algorithm, plotted on the Customer- Centered Innovation Map
- 3. iNnovAtiOn MOT, MJIIT, UTM The development and rise of new products is accurately depicted by Life Cycle “S” curves – TRIZ tool
- 4. iNnovAtiOn MOT, MJIIT, UTM Different zones of evolution exist on an S-curve – TRIZ tool
- 5. iNnovAtiOn MOT, MJIIT, UTM thought of a disruptive technology wiping out the gains is not on any bodies radar careen § This phenomenon has occurred countless times with massive loss of market share, jobs and in some instances bankruptcy. § “History has shown that no company should take its position for granted. Every S-curve gets replaced at some point in time. In fact, the only guarantee for success is to re- invent the business to keep relevant within an ever changing market. If you don’t, someone else will.” – Derek Bennington and Dr. Phil Samuel. § One of the Laws of Systems Evolution (TRIZ tool) is the Transition from a Mono System (single entity) into a Bi- System (combined mono systems). This is evident in the transition from single software applications into software suites, single function printers into all-in-one devices, flip phones with call and receive functions only to smart phones with thousands of applications.
- 6. iNnovAtiOn MOT, MJIIT, UTM Avoiding the S Curve Crash – a powerful innovation tools, is the Nine Windows – TRIZ tool
- 7. iNnovAtiOn MOT, MJIIT, UTM TRIZ is known as problem solving and idea generation tools that focus to resolve contradiction between specific parameters and breaks away from trade-off approach (Bakar and Rahim, 2014). This provides new opportunity to improve design performance using non-trade-off tools and techniques such as TRIZ.
- 8. iNnovAtiOn MOT, MJIIT, UTM Effectiveness of TRIZ – as an inventive problem solving technique
- 9. iNnovAtiOn MOT, MJIIT, UTM Organizational capability - structured innovation is the next frontier for development and systemization
- 10. iNnovAtiOn MOT, MJIIT, UTM Toyota production system (TPS) has seen various studies that use TRIZ methodology in product and process development (Ikovenko and Bradley, 2004; Bhusan, 2007; Bhusan, 2014)
- 11. iNnovAtiOn MOT, MJIIT, UTM BMW’s NPD evolved by taking in ‘Open innovation’ as a part product development using TRIZ methodology (Hüsig and Kohn, 2011). TRIZ has becomes a part of BMW’s ‘Systematic Innovation Tools’ as key driver in developing sustainable product design and business development (Moeller, 2013).
- 12. iNnovAtiOn MOT, MJIIT, UTM There are TRIZ team at every company of SAMSUNG group 2010-2012 © Target Invention. Idea Protecting Technology There are TRIZ team at every company of SAMSUNG group TRIZ at SAMSUNG
- 13. iNnovAtiOn MOT, MJIIT, UTM Innovative case applications in Proton § case study 1, the stamping of sheet metal - improvement of panel side outer component cost by solving ‘engineering contradiction’ and ‘inventive principles’ § case study 2, the side view mirror - forecast future product complexity and strategies - achieve cost reduction and increase product innovation § case study 3, engine deactivation system - cost reduction through patent design using ‘patent circumvention’ strategy - using competitive patent existed and utilised existing resources to reduce the development cost and also component cost § case study 4, new wiper bracket - provides new methodology to improve weight of through ‘engineering contradiction’ and ‘inventive principles’
- 14. iNnovAtiOn MOT, MJIIT, UTM ‘S-curve’ trend analysis for side view mirror system – case application 2 in Proton
- 15. iNnovAtiOn MOT, MJIIT, UTM TRIZ tools for DTC-TRIZ patent development and forecasting strategy – case application in Proton
- 16. iNnovAtiOn MOT, MJIIT, UTM Integration of TRIZ in Design Framework – case application in Proton
- 17. iNnovAtiOn MOT, MJIIT, UTM noohab@gmail.com / nooh.kl@utm.my PROF DR NOOH ABU BAKAR Management of Technology Department, Malaysia Japan International Institute of Technology, Universiti Teknologi Malaysia, 54100 Kuala Lumpur. Tel: +603-2615 4399 / Fax: +603-2615 4911 / Mobile: +6012-220 5539 17