Promoting your product part iii
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The document defines the elements of a promotional mix and discusses forms of advertising. The promotional mix has six elements - advertising, visual merchandising, public relations, publicity, personal selling, and sales promotion. Common types of advertising include print, direct mail, radio/TV, product placement, internet, and outdoor advertising. Visual merchandising and product positioning are also important. An effective promotional plan for a new business considers pre-opening promotion, launch promotion, and ongoing strategies, and tracks responses to specific promotional activities.
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Promoting your product part iii
- 1. Discuss the forms of advertising Define the elements in a promotional mix
- 2. The goals of a promotional mix are to build a favorable awareness about your product and business, and to influence people to buy your product. The six elements of a promotional mix are: Advertising Visual merchandising Public relations (PR) Publicity Personal selling Sales promotion
- 3. Six of the most common types of advertising are: Print Advertising Direct Mail Radio and Television Product Placement Internet Outdoor Advertising How you visually present and physically position your products is also an important part of promotion.
- 4. A promotional plan for a new business must consider: What promotions are needed before the business is opened? What promotional adjustments will need to be made when the new business is launched? What ongoing promotional strategies are needed? A promotional campaign is a group of specific promotional activities built around a particular theme or goal. A promotional plan must include ways to track responses that result from specific types of promotion.