The proposal is for a clay animation advertisement for E4 that would last 25-30 seconds. The animation would show the E4 logo made of purple clay falling and spinning, followed by a heart landing on one side and the letter "I" on the other, forming the phrase "I Love E4". The clay animation portion would run 12-15 seconds and editing would extend it to the required length. Equipment like a clay camera and stop motion software would be used to create a professional quality animation.