Proposal for print advert
- 1. Proposalfor print advert: Name of Film:Working title: Indelible. Wechose thisas the very meaning of the word is leaving marksand scarsthat can’t be removed. Thisis symbolic of our FGM idea as it’sa traumatic experiencethat tendsto emotionallyscar people. Tagline of Film:At the moment, theoptions are… It’s a chainreaction It’s a never ending cycle Memoriesarelike scars, they never fade away Some woundslast forever It’s permanent Production Name:Grim productions Medium:Print Advert Format:Print/ landscape Target Audience:15 to late 30s Content of the advert: Concept 1: Our print advert will containanimageof a tattered doll in a close-up shot, in a tight frameattached topuppeteer strings. We’ll see twolarge handson the top of the poster controlling thesestrings with the doll slumped at the end. We’ve chosen to have a doll in the poster to illustrateour film will revolve around a child. The poster will be darker on thetop, using low-key lighting to hint to the audience the person controlling the stringsisthe antagonist and iscontrolling the protagonist inthefilm. The doll will be madefrom fabric and will have darkhair, wearing a blackand white dress. The top will be black to show whatever the antagonist hasdone to the protagonistis influencing her, forcing her to giveinto her past darkness, whereas the bottom of the dress will be whiteto symbolize innocenceand purityas well as createanidea of a fight betweendarkness and light. There will be stainsof blood on the bottom of her dress to hint at our FGM idea. The colour of the stringsis going to be red connoting danger and violence. The doll will use a direct mode of addresswith
- 2. an emotionless, straightface, almost as a cry for help, as a symbol of the littlegirl in our film. The titleof thefilm will be in capitalletters at the bottom of the poster, placed in the middle. The taglinewill be slanted, in smaller font, embedded intothe puppeteer strings. Publishing of the advert:We’regoing to use above the line advertising. Theadvert will be shown on several social media platformssuch as Instagram, Snapchat and Facebook. Thisis because the younger sideof our target audiencetend touse Snapchatand the older side use Facebook. They all equally use Instagram regularly. What is your Unique Selling Point?Our product focuseson a real life issue that’son the rise. FGM is highly concentrated inAfrica, Asia and the MiddleEast. Our narrativeisdifferent as it challenges Todorov’s theory of equilibrium being restored at theend; in contrast to thisour film ends on disequilibrium. Competitivemarket: Working title, Warner bros, Blumhouse, hammer horror as they all target thesame audienceasus. Their horror posters follow the typicalconventions. Their are very dark and sinister, which we aim to makeours like. For exampleWarner Bros Annabelle’s poster also containsa doll/ their maincolours arered and blackjust like our poster. However ours is unique aswe have the puppeteer idea going on, instead of the doll just sitting inthe frame.