Proposal Project:
Invest Analysis of Organic
Walnut Juice for Shangri-La
          Hotel

         Yangmo Hui
       Management 306
General Situation of Chinese
    Beverage Market
Market Share for All Kinds of Beverages:

                          Carbonated
                          beverage
                          Bottled drinking
                          water
                          Fruit and
                          Vegetable juice
                          Tea drinks

                          Protein beverages

                          Others
Market Prospect


According to market research firm Euro
monitor International:
Consumption of nonalcoholic beverages rose
82.5% between 2002 and 2007 in China
Forecast to increase another 55% through 2012
Market Potential

The market share of juice rises and
carbonated acid drink goes down

More and more consumers are
conscious of the importance of
healthy life

The annual growth of healthy
beverage has reached 36% from
2005 to 2009
Our Product: Walnut Juice


A healthy vegetable
protein juice
We have rich walnut
resources
Different tastes
Advantages of Walnut Juice


Walnut Juice is rich in vegetable protein and other
nutrient elements
Helpful to improve cerebral circulation raise hair and
moisten skin
Its low sugar and low heat make it a really healthy
beverage
Potential Risks of Our Business


 Walnut output may be affected by bad climate

 National policy changes

 The competition from other competitors

 The producing base is in Yunnan province, so the
 transportation cost would be more than others
Why cooperate with Shangri-La
          Hotel?

We choose the upscale market
as our objective market

It is the biggest luxury hotel
group in Asia area

We need long-term stable
cooperation
Details of Cooperation


Evangelizing the Product
Ways of delivery
Price
Product design improvements
Others
Conclusion


The development prospect of walnut
juice has a strong outlook and we hope
  we have a good cooperation with
          Shangri-La Hotel

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Proposal project

  • 1. Proposal Project: Invest Analysis of Organic Walnut Juice for Shangri-La Hotel Yangmo Hui Management 306
  • 2. General Situation of Chinese Beverage Market Market Share for All Kinds of Beverages: Carbonated beverage Bottled drinking water Fruit and Vegetable juice Tea drinks Protein beverages Others
  • 3. Market Prospect According to market research firm Euro monitor International: Consumption of nonalcoholic beverages rose 82.5% between 2002 and 2007 in China Forecast to increase another 55% through 2012
  • 4. Market Potential The market share of juice rises and carbonated acid drink goes down More and more consumers are conscious of the importance of healthy life The annual growth of healthy beverage has reached 36% from 2005 to 2009
  • 5. Our Product: Walnut Juice A healthy vegetable protein juice We have rich walnut resources Different tastes
  • 6. Advantages of Walnut Juice Walnut Juice is rich in vegetable protein and other nutrient elements Helpful to improve cerebral circulation raise hair and moisten skin Its low sugar and low heat make it a really healthy beverage
  • 7. Potential Risks of Our Business Walnut output may be affected by bad climate National policy changes The competition from other competitors The producing base is in Yunnan province, so the transportation cost would be more than others
  • 8. Why cooperate with Shangri-La Hotel? We choose the upscale market as our objective market It is the biggest luxury hotel group in Asia area We need long-term stable cooperation
  • 9. Details of Cooperation Evangelizing the Product Ways of delivery Price Product design improvements Others
  • 10. Conclusion The development prospect of walnut juice has a strong outlook and we hope we have a good cooperation with Shangri-La Hotel