Proposal unit 13
- 1. Unit13 – planning and pitchinga print basedmedia product Format I am going to put together a hip hop magazine together, I’ll put it together so that it has enough information so that it can cover both magazine front cover and a DPS as part of a larger marketing project Working title This title is called BEAT magazine. The reason why I have chosen to call it this is because all music has a beat in it so it highlights that the magazine is about music so people will know Genre The genre for the magazine is hip hop/rap. The reason why I have chosen this genre is because it is an up and coming genre of music and it is becoming popular in the music industry Content The content in the magazine will be primarily interviews from famous artists and up and coming events in the music industry. It will contain the latest news that is relevant to the hip hop/rap industry Style or approach The colour scheme for the magazine will be bright colours so that people can easily recognise it when they see it in a shop. Furthermore it is welcoming to see brighter colours on a magazine and it will entice them into reading the magazine Audience The rap and hip hop industry is aimed at the younger generation mostly so the target audience is mainly 13-20 year olds. This is because the younger generation enjoy listening to that music because that specific genre came out in their generations so they are more inclined to listen to it rather than grown ups Length The length of the magazine is 60 pages. This is because it is released monthly. The reason why there is 60 pages is because as the magazine is only released once a month their needs to be enough pages to cover the month of information in the music information Frequency The magazine will be produced once a month. This means it can contain as much information as possible because in the music industry a lot happens in a month so there will be a lot of information that the reader might have missed Why? This is so that people will have something to look forward to at the end of the month. It also covers all of the information that has happened in the previous month so people are informed of what has happened