Proposal unit 20
- 1. Carlo-GinoTenkorang PROPOSAL Executive summary: I’ve beenaskedto create a newsoftdrinkbrand that can be soldto variousoutletsinthe UK.I have alsobeenaskedtoshowhow mynewsoftdrink,will be advertised withinmyMarketingCampaign, across the UK in a cross-mediacampaign.Havingconsideredarange of mediaplatforms,Ihave decidedtodoa TV advert, as well asa Printbasedadvert, bothof whichwill have convergent elements.Which will be aposterorbillboard,formynew softdrink.Regardingmydrink,Ihave decidedtocreate a drinkwhichisa HybridbetweenaSmoothie,andEnergydrink. Proposal Budget/ProductionRequirements: The equipmentneededwillbe aCamera,Tripod,Photoshop,InDesign,Food&Drinks,Location, Personnel,and Talent. Talentsbeingthe Personal trainer,andBoxer.Iwill alsorequire propssuchas boxinggloves,aswell asSparringpads. Necessities Costs Camera £320.00 Tripod £45.00 Photoshop £75.00 InDesign £130.00 Location £130.00 Personnel £100 Models/Talents £100 Food& Drinks £95 TOTAL: £995 PROPOSEDBUDGET: £1000 Deadline: For the completionof product:Septembertill February10th 2018 Target audience:My targetaudience will be Teenagersandmainly womeninterestedinkeepingfit, thistarget audience waschosen,asdue tomy audience research.The results fromitshow thatmost
- 2. Carlo-GinoTenkorang teenage girls andwomenwill be more likelytopurchase mydrink. Researchhasalsoshownthat there hasbeena popularityinfitnessclasses,thatwomenhave beentakingpartin,suchas Military fitnessclasses. Visual elements: Pictures– AsI will be producinga printadvert, Iplan totake a full shotof the talent,inwhichthe talentwill be eitherholdingmydrink,oreitherdrinkingit.Idecidedtotake afull shot,as thisshot will showthe emotionsof the talent,whichwilllinkwiththe ideaof how mydrinktaste,as well as the meaningbehindthe advert ,andbe able to attract more people tothe drink. Colours– The colours whichIwill be usingwill be brightcolours,suchasYellow,Green,orOrange. The reasonbehindthisisthat itwill gowiththe “feel”of my product,in whichI wouldwantitto have a freshlooktowardsit.AndI believe thatbrightcolourswillattractand catch the eye of my target audience,aswell asotherpotentialcustomers. Layout – The layoutof my printadvert,will consistof either aclose upor full shotof mytalent.In whichthe talentwill be holdingherboxingglovesinapositionwhere she isabouttopunch.In additionthis,Iwill includeahashtag(#GetAPow),thisisin ordertoraise more attentiontomy product,and with myproduct beingonline,itwill be able toreachvariouspeople throughthe use of thisHashtag,whichcan be accessedbyanyone whohas Twitter,InstagramorFacebook.Withinthis printadvert,I shall alsoinclude alinktomy productswebsite,where peoplecanpurchase various flavours,suchas Pow-BerryandPow-Orange. Conventions: The conventionsI will use are: - Main image - Convergence - Catch Phrase - Brand Logo - Limiteduse of Words Typography: The typeface thatwill be used will be aSan Serif font, asbasedonmy product andcampaign,as well as the “Modern woman”whoshowsa hegemonicmasculinityandshowstraitsof dominance.AndI believeusingthistypeface will challenge the traditional conceptof how itismainlyusedformales. In thismodern day,girlsandwomendonot like tosee themselvesas“girly”andlike tochallenge the statusor traditional “Genderroles”. Strengths: The strengthof puttinga female,inboxingglovesandasthe mainimage,will attractmore women and girlsto myproduct.As thisgoesagainstthe “traditional conventions”. Conclusion:
- 3. Carlo-GinoTenkorang To conclude,myproducthas reacheditssuccesscriteriawhichwasto create a new softdrink,tobe soldnationallyandadvertisedinacross-mediacampaign.