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Proving Game Efficacy:
Your Most Important Next Step
© Speak Agent, Inc.
Ben Grimley, CEO
ben@speakagent.com
(301) 956-9229
Gee, J.P. (2008). Getting Over the Slump: Innovation Strategies to Promote Children’s Learning. New York: The Joan Ganz Cooney Center at Sesame Workshop.
Speak Agent = 1st research-based academic language learning platform
Academic language is the #1 predictor of K-12 success.
Why are you doing research?
Lesson #1: Research is a strategy, not a tactic.
Research impacts everything!
Product Design
Funding Your MissionPartnerships
Marketing
Research is a continuous, iterative cycle.
Research begets more research.
And more funding, if you do it right!
What is efficacy?
Lesson #2: The answer is based on your perspective.
Feasibility
+ Outcomes
Playability
+ Outcomes
Marketability
+ Outcomes
Measurability
+ Outcomes
Who are your stakeholders?
Educators
AdministratorsTechnologists
Students
Each may have a different threshold for evidence.
Yay, it works! We’re done here, right?
10.3%
3.3%
0%
3%
6%
8%
11%
Li, Julia (2018). Speak Agent in the Classroom Summary Report. Bloomington: Rockman et al, June 2018. Funded by National Science Foundation award no. 1632488.
Treatment Control
Gains in science concepts:
Sorry to rain on your parade, but...
There’s levels to your research.
Lesson #3: There is always another level to beat.
Choose a level, Knight.
Institute of Education Services, U.S. Department of Education, and the National Science Foundation. (2013). Common guidelines for education research and development: A joint report. Washington, DC.
Did you prove cause and effect?
31%
15%
8%
0%
10%
20%
30%
40%
Reading Science Social Studies
Pre-post gains reproduced the NSF study:
Watch out for confounds and avoid selection bias.
Research requires partners.
Research requires funding.
Research design
PD and support
Data collection &
analysis
Send honoraria
Choose good sidekicks.
Lesson #4: So much can go wrong if you pick the wrong partners.
Risk: Do they have the right stuff?
Sample Population
Staff TimeInstruction Time
Tech
Commitment
Data
Line up partners before you shop for funding.
Size +
composition
Type +
accessibility
Collection +
availability
Content +
tech time
Planning +
training time
Incentive +
leadership
Risk: Usability
If users can’t figure it out, you won’t get efficacy.
Risk: Feasibility
Yeah, but can that work in a real environment?
Risk: Fidelity
Are users using the usable, feasible intervention as you intended?
Lesson #5: Do not underestimate this risk.
A commonly missed ingredient...
I need training. Seriously.
Risk: Scalability
Lesson #6: Your intervention must be able to succeed without you.
Let’s discuss!
Proving Game Efficacy: Your Most Important Next Step - Ben Grimley, CEO, Speak Agent, Inc.
Proving Game Efficacy: Your Most Important Next Step - Ben Grimley, CEO, Speak Agent, Inc.

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Proving Game Efficacy: Your Most Important Next Step - Ben Grimley, CEO, Speak Agent, Inc.

  • 1. Proving Game Efficacy: Your Most Important Next Step © Speak Agent, Inc. Ben Grimley, CEO ben@speakagent.com (301) 956-9229
  • 2. Gee, J.P. (2008). Getting Over the Slump: Innovation Strategies to Promote Children’s Learning. New York: The Joan Ganz Cooney Center at Sesame Workshop. Speak Agent = 1st research-based academic language learning platform Academic language is the #1 predictor of K-12 success.
  • 3. Why are you doing research? Lesson #1: Research is a strategy, not a tactic.
  • 4. Research impacts everything! Product Design Funding Your MissionPartnerships Marketing Research is a continuous, iterative cycle.
  • 5. Research begets more research. And more funding, if you do it right!
  • 6. What is efficacy? Lesson #2: The answer is based on your perspective.
  • 7. Feasibility + Outcomes Playability + Outcomes Marketability + Outcomes Measurability + Outcomes Who are your stakeholders? Educators AdministratorsTechnologists Students Each may have a different threshold for evidence.
  • 8. Yay, it works! We’re done here, right? 10.3% 3.3% 0% 3% 6% 8% 11% Li, Julia (2018). Speak Agent in the Classroom Summary Report. Bloomington: Rockman et al, June 2018. Funded by National Science Foundation award no. 1632488. Treatment Control Gains in science concepts:
  • 9. Sorry to rain on your parade, but...
  • 10. There’s levels to your research. Lesson #3: There is always another level to beat.
  • 11. Choose a level, Knight. Institute of Education Services, U.S. Department of Education, and the National Science Foundation. (2013). Common guidelines for education research and development: A joint report. Washington, DC.
  • 12. Did you prove cause and effect? 31% 15% 8% 0% 10% 20% 30% 40% Reading Science Social Studies Pre-post gains reproduced the NSF study: Watch out for confounds and avoid selection bias.
  • 14. Research requires funding. Research design PD and support Data collection & analysis Send honoraria
  • 15. Choose good sidekicks. Lesson #4: So much can go wrong if you pick the wrong partners.
  • 16. Risk: Do they have the right stuff? Sample Population Staff TimeInstruction Time Tech Commitment Data Line up partners before you shop for funding. Size + composition Type + accessibility Collection + availability Content + tech time Planning + training time Incentive + leadership
  • 17. Risk: Usability If users can’t figure it out, you won’t get efficacy.
  • 18. Risk: Feasibility Yeah, but can that work in a real environment?
  • 19. Risk: Fidelity Are users using the usable, feasible intervention as you intended? Lesson #5: Do not underestimate this risk.
  • 20. A commonly missed ingredient... I need training. Seriously.
  • 21. Risk: Scalability Lesson #6: Your intervention must be able to succeed without you.