Proximity Marketing
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This document discusses proximity marketing using the location-based social networking service Gowalla. It provides an overview of Gowalla's features such as check-ins, photos, and sharing locations. The document then outlines how proximity marketing through Gowalla can be used to drive traffic, gather customer data and loyalty, and create brand awareness. Businesses are encouraged to claim their listing on Gowalla to engage customers through customized check-ins, rewards and content.
Proximity Marketing
- 1. Proximity Marketing Scott Raymond
- 2. The future is finally here. Proximity Marketing
- 3. Agenda • What’s all this then? • Will it get me paid?
- 4. Gowalla 101
- 5. Gowalla 101
- 6. Gowalla 101
- 7. Gowalla 101
- 8. Gowalla 101
- 9. Community • 2.5 million places crowd-sourced on Gowalla • Over 1 million photos taken on the spot • Used in 170 countries • 60% domestic / 40% international
- 10. Recent Press
- 11. But why?
- 12. Greeting Rituals
- 13. Greeting Rituals
- 15. Macroscopes Helps us see what the aggregation of many small actions looks like when added together.
- 18. The Passport Gowalla is a Passport for your phone that allows you to record and share experiences, photos, comments, and recommendations
- 19. • Share your location in real-time. • 55% of text messages in the US: “Where are you?” • Families • Context-aware to-do list • Personal records of travels It’s Useful!
- 20. Putting it to work
- 21. 1. Drive Traffic • Proximity marketing is the new intention marketing • Checkin Deals • Rewards can appear randomly, or at selected spots • Hot Spots • Redeem Online
- 22. 2. Data & Loyalty • Acquiring vs. retaining • Loyalty = Relationship • Analytics • Know your customer
- 23. 3. Awareness & Branding • Brand Integration • Word of mouth • Curated Content • Highlights • Virtual Real Estate
- 24. • Claim your business • Engage your customers • Curate content • Custom check-in message • Custom Passport stamp • Reward screens • Stamp Calendars and City Pages • Events How to start
- 25. Scott Raymond Andy Ellwood Co-founder & CTO Business Development sco@gowalla.com andy@gowalla.com @sco @andyellwood Contact Us