This document discusses a study being conducted on the factors that influence credit card acquisition among young women ages 25 to 35 living in Bogota, Colombia in economic levels 2 and 3. The study will involve surveying this target group using a 25 question multiple choice survey to understand their credit card ownership, payment preferences, motivations for using credit cards, when they use credit cards, how many cards they have had, how they acquired cards, and what motivates them to acquire cards based on benefits or advertising.
