1) The document is a script for calling a homeowner who has their property listed as a For Sale By Owner (FSBO). The script guides the caller through 13 questions to determine the homeowner's motivations, plans, and openness to working with an agent.
2) The questions cover topics like where the homeowner plans to move next, their timeline, marketing methods, pricing strategy, and willingness to adjust price or hire an agent.
3) The goal is to identify opportunities to convince the FSBO seller to list their home with the caller's real estate agency instead of selling it themselves.