Psn Bkfst Seminar Oct 15 09 Ppt Final Revised
Download as PPT, PDF0 likes410 views
This document contains summaries of multiple presentations on business topics such as marketing strategies, managing different generations in the workplace, common mistakes that entrepreneurs make, and practical business solutions. Specific presentation topics discussed include search engine optimization, social media marketing, communicating with different generations, the seven biggest mistakes entrepreneurs make, and balancing entrepreneurship with strategic direction.
Psn Bkfst Seminar Oct 15 09 Ppt Final Revised
- 1. Learn more about our members at: www. psnetwork.ca Del Chatterson Michael Hiles & Associates Inc. Michael Hiles Stev e Kraml Chris Murray Vince Santaguida Margot E. Uson Morrie Weinberg Robin Whitrod , CA Morrie Weinberg & Associates Inc. Gillian Leithman Marco Della Rocca
- 2. Strategies for Meeting Entrepreneurial Challenges By Chris Murray Margot Uson Del Chatterson
- 3. Chris Murray Dynamic Web Design and Internet Marketing
- 4. Success Strategies for Internet Marketing Chris Murray Professional Internet Marketing Consultant
- 5. Presentation Points Trends Methods Research Metrics
- 6. Where are the marketing dollars going ?
- 8. Average Cost Per Lead
- 9. Search Engine Optimization Paid Search Marketing Social Media Marketing Email Marketing Methods
- 10. Search Engine Optimization (SEO)
- 12. Paid Search Marketing (Pay Per Click PPC)
- 15. Do Your Research Keywords What are prospects looking for? - Review data for search volumes and opportunities Competitors What are they doing online? - SEO, PPC Keywords, Ads?
- 16. Before marketing make sure your Website is working? What are you trying to do (goals) Design, the layout, your message all impact conversions Conversion Architecture
- 17. Measure
- 19. Traditional client acquisition cost vs online acquisition costs Lifetime value of client vs online cost of acquisition Set and Review Benchmarks
- 20. Lifetime Value of a Client
- 21. Traditional Client Acquisition Cost
- 22. Online Client Acquisition Cost
- 24. Strategies for Success Understand your opportunities Do your market research Measure, Review, Adjust
- 25. Chris Murray THANK YOU. Questions?
- 26. Human Resources Consultants specializing in: People and Performance solutions Strategies to Attract, Retain, Manage & Motivate Services for a wide range of small and medium size businesses
- 27. Winning The War for Talent Managing Three Generations in the Work Place
- 28. Ideas for Managing Generations Three predominant generations in today’s workplace: Baby Boomers, born between 1946 and 1964 Generation X, born between 1965 and 1979 Generation Y (Millennials or Echo Boomers) born between 1980 and present Understanding differences leads to a more MOTIVATED and FOCUSED workforce.
- 29. Baby Boomers Predominant value is Work Need a reason to LEAVE an employer Enjoy associations, conventions, working with peers Long term compensation is important Value loyalty, commitment and dedication Motivation: Position, power and prestige
- 30. Generation X Need feedback, communication, teamwork Need to know company goals and direction Need a reason to STAY with an employer Grew up independent - latch-key kids Need Work-Life balance to raise a family Motivation: Family-friendly environment, flexibility, recognition
- 31. Generation Y The "plugged in" generation because of familiarity with computers and the Internet. New to business, need to get quick results Require the most feedback of any of the previous generations, often rebellious, outspoken Motivation: Constant feedback, rapid progression, tools for the job
- 32. CARE Concept CARE COMMUNICATION ADVANCEMENT RECOGNITION ENVIRONMENT
- 33. Communication Over – communicate! Communication develops trust Company goals and progress updates Opinion Surveys, Focus groups, Feedback Clear business & personal objectives Communicate company policies
- 34. Advancement Performance Management – processes Competency-based promotions Competitive Salaries – surveys, equity Succession & Career Planning Development – Focus on Core Talent
- 35. Recognition Celebrate work-related and individual successes Say ‘Thank-you’ Compensate strategically Differentiate recognition Pay-for-performance improves retention by 27% (Watson Wyatt) Acknowledge and encourage leadership
- 36. Environment Have clear employee policies & a flexible work environment Work group outings and events Provide teamwork opportunities Increase trust – High trust outperforms low trust by 168% (Watson Wyatt) Offer appropriate benefits
- 37. Old Model New Model Recruit Train Supervise Retain Manage Relationships Focus Evolve Motivate Employer managed Relationship Oriented Two-way efforts required
- 38. Implementing CARE Understand Company Demographics Understand Generational Differences Adapt Business Processes Continuously Develop Employees
- 40. Del Chatterson Creative, Practical Business Solutions. Delivered.
- 41. The Seven Biggest Mistakes that Entrepreneurs Make Which ones are you making? How can you avoid them?
- 42. Survey Says : … “ Cash flow” … ‘‘Marketing” … “ Not strategic” … “Not delegating” … “Not focused” …. Small, frequent, early mistakes are OK. BUT BIG MISTAKES can kill your business.
- 43. #1 Too Entrepreneurial Too Opportunistic Too Optimistic, Impatient Over confident, “my way is OK” Ignoring feedback and the facts Relying on personality, not performance
- 44. #2 Lack of Strategic Direction Lost in the Daily Details Too much “DIY”, not delegating Neglecting long-term strategic issues No documented, shared Business Plan
- 45. #3 “That was Easy, Let’s Do It Again!” Making money doesn’t make you smart What mistakes or risks were avoided? Good time to start something new? Is your success really transferable?
- 46. #4 Focused on Profit Monitoring Sales, Margin & Expense But ignoring asset management Especially cash flow, inventory and receivables Most Undervalued Asset: Human Resources
- 47. #5 Neglecting Key Relationships Key Managers and Staff Biggest customer not the “squeakiest” Over-dependence on #1 client or supplier Is your bank a welcome and willing partner?
- 48. #6 Poor Marketing & Sales “ Product sells itself” “ Price is all that matters” “ Sales reps should do a better job” Lack of market knowledge Poor marketing communications Ineffective sales tools
- 49. #7 Distracted by Personal Issues Neglected until they become a problem Behaving like a rock star Family and favouritism in the business Personal issues affecting business performance
- 50. Summary: Seven Biggest Mistakes Too Entrepreneurial Lack of Strategic Direction “ Let’s do it again!” Focus on Profit Neglecting Key Relationships Poor Marketing and Sales Personal Distractions Usually # 1
- 51. How to Avoid Them? Balance! Strategic Direction with Operational Detail Entrepreneurial Approach with Analytical Input Long-term Value and Short-term Profit Personal Priorities in your Plan; Out of your Business
- 52. THANK YOU. Questions? Del Chatterson
- 53. Del Chatterson Michael Hiles & Associates Inc. Michael Hiles Stev e Kraml Chris Murray Vince Santaguida Margot E. Uson Morrie Weinberg Robin Whitrod , CA Morrie Weinberg & Associates Inc. Learn more about our members at: www. psnetwork.ca This presentation can be found at: www.psnetwork.ca/resources.php Gillian Leithman Merci et Bonne Journ é e Marco Della Rocca