Psu presentation
- 1. SCVNGR@Penn State5/26/11Jeff KirchickUniversity Specialist@jeffreykirchickjeff@scvngr.comscvngr.com
- 2. 1,500+ Institutions Building on SCVNGRAnd growing quickly!
- 3. The Decade of GamesSocial Layer ConnectionsLast decadeAll about connectionsFacebook’s Open GraphConstruction is overGame Layer InfluenceNext decadeAll about influenceNo set foundationsConstruction has just begun (and we’ll all be involved)
- 4. How do I play?It’s very easy, very quick and very fun.
- 5. How it worksThe SCVNGR player experience, start-to-reward!Go to a placeDo branded challenges thereEarn points and unlock badgesShare with friendsUnlock a rewardShow screen to redeem reward!
- 6. Trends to be captured by brandsMerges social, mobile and game to motivate, engage and sell
- 8. Examples+ casual adoption & everything else in betweenOrientation Alumni AthleticsAdmissions
- 9. SCVNGR @ Boston University
- 10. “I'm interested in how games can teach students to be confident…figure out the big picture... build trust and community.“Kenneth ElmoreDean of Students @ Boston University
- 11. Events
- 12. @Orientation
- 13. @Athletics
- 14. Campus Tours
- 15. Introduce Campus Traditions & Culture
- 17. @Alumni
- 18. Everyday
- 19. Students Share Their Stories with Friends
Editor's Notes
- #4: Talk about real game mechanics (Buffalo Wild Wings campaign)
- #5: Very similar to concept we see here
- #6: SCVNGR as a casual game, and then background of SCVNGR
- #9: Highlight cool, other ideas: libraries, Harvard Crimson, classes (international)
- #18: Additional sites for events, etc are priced on our Pricing Sheet
- #19: EVERYTHING ELSE