Psy 2
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This advertisement from SlimWorld Beauty House targets men by featuring a man in the ad promoting their slimming program. This breaks down the stereotype that slimming products are only for women. However, it also promotes anti-fat prejudice by implying people only find those with fit bodies attractive. The ad uses credible consultants and therapists, as well as stating the program's price, to make its persuasive message more effective without appearing to forcefully change readers' attitudes.
Psy 2
- 1. School of Architecture, Building and Design Foundation in Natural and Built Environments Social Psychology PSY30203 Name: Siong Jia Yii Student ID: 0318239 Lecturer: Ms Norul Title: Individual Journal 2
- 2. The newspaper above which cut down from The Star Newspaper shows an advertisement of SlimWorld Beauty House Sdn. Bhd. Nowadays, marketers are constantly seeking ways to promote their products easily to specific group of users. This causes sometimes they may intentionally or unintentionally use stereotyping in their advertisements to attract people in buying their products. For example, the advertisement above is targeting for a specific group which is men and might be intentionally stereotyping about men. As you can see that the advertisement is also persuading that men should slimming down too to look good and have a healthier lifestyle in order to try out their slimming programme.
- 3. This advertisement has breaks down the gender stereotyping which generalized female identity is attributed to slimming products by using a man’s picture. Slimming products often using woman’s slim body as picture on their advertisement to let other women get attracted. However, by using a man’s photo, men can realise and dismiss the stereotyping that slimming programme are only for women. By contrast, the photo above occur anti-fat prejudice. Lots of people dislike fat people and being fat. It’s not the fats that causing the sickness, it’s fat bias. This is also why this SlimWorld Beauty House exists. In addition, this links to weight- based discrimination which is discrimination based on one’s weight which causes fat people being unfairly treated by social group. Therefore, the words in advertisement which is “to look good” explaining that people only shows positive stereotype and discrimination to those who have good look with fit body figure. Besides, this advertisement persuading readers by using credible communicators because it has too many arguments such as slimming make a person look good or whether the slimming programme really works and etc. In other words, readers are lack of motivation to think about it and decide to go ahead agree with the messages on the advertisement if the sources can be knowledgeable. SlimWorld provides consultants and therapists which help you to figure out your weight issues with a proven. This is considered as a message that does not appear to change attitudes of readers. The price of the programme stated on advertisement makes the persuasive messages more effective.