Pub boc-desc
- 1. Introduc)on Hyper Local Online Advertising BOC Partner’s online advertising solutions will bring you pre-qualified leads in the geographic zone of your choice. 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Digital Display Advertising 4. Database Marketing (Email) 5. Reputation Management 6. Used Car Inventory
- 2. 1. Search Engine Op)miza)on (SEO) Search Engine Op.miza.on (SEO) is the practice of developing a website into a relevant information source for major search engines using keyword opportunities. Once established as a relevant source for information, the website will begin ranking above its competition. Search has drastically improved over the years, making business lookups specific to locale. We combine the best practices across all of your web properties for local search results. Analytic reports help document your investment’s performance.
- 3. 1. Search Engine Op)miza)on (SEO) SEO is comprised of two main elements: 1. Onsite op.miza.on of the website includes the adjustment each of the website’s attributes which depict the keyword phrases that major search engines will consider relevant to its content. Onsite optimization is the first step in building a website’s relevance towards the targeted keywords before beginning the complementing offsite optimization campaign. 2. Offsite Op.miza.on A key part of achieving first-page rankings for competitive keywords is how other re- sources across the web refer to a website. These references are made through links back to the website and can be established through a variety of methods. Increased Visibility in Local Searches: • Location-Based Search Engine Results • Business Directories • Local Listings • Maps
- 4. 2. Search Engine Marke)ng (SEM) Search Engine Marke.ng, or Pay-Per-Click, is online advertising in which an ad for your product or service appears on the first page of Google when people search on keywords that are associated with your business. Social media platforms (Facebook) and other search engines (Bing) offer PPC opportunities too. You are charged each time someone clicks on your ad. The results are 100% measurable. Our reporting software displays goals, spend, cost-per-click, and cost per conversion. We can tell you which keywords and ads sent traffic to your site, and where to shift your budget to higher- performing searches.
- 5. 2. Search Engine Marke)ng (SEM) Features and Benefits of Pay-‐Per-‐Click: • Works fast! Your ad can begin running the day the campaign is launched. • You set your budget and maximum cost-per-click you’re willing to pay. • Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice. • Retargeting campaigns show highly targeted ads to people who have visited your website. • Google Display Network campaigns show your ads on websites that are relevant to your products and services. • Ads can be targeted to mobile devices. • Cost per lead is often less than other forms of advertising. • Keyword performance can be strategically utilized to increase effectiveness of SEO campaign. • Ideal supplement to an SEO campaign—immediate online visibility while your SEO campaign is ramping up. You Can See The Success: 100% measurable results. Google’s reporting displays goals, spend, cost-per-click and cost-per-conversion. We can tell you which keywords and ads sent traffic to your site. Projected and actual results and comprehensive monthly report.
- 6. 2. Search Engine Marke)ng (SEM) *SEM setup requires a 3 Month non-‐cancelable ini)a)on, and con)nues on a month to month basis there on. Standard SEM Package Est. 6000 Clicks** Est. 8000 Clicks** Pricing Suggested Average Budget* $3000 $4000 Repor.ng: We provide Google AdWords Integra)on into your Analy)cs Report to Highlight the progress status and efficiency of your campaigns. **based on na)onal averages for CPC
- 7. 3. Digital Display Digital display advertising is one of the fastest growing segments of the advertising industry and includes both large and small format displays, from digital billboards to store-front advertising signs. It allows for better audience targets and high-value advertising opportunities. Digital displays, in general, boast sharper images with greater visual appeal than traditional displays. Modern audiences are quickly becoming accustomed to and learning to expect, digital content in different venues. This content format offers more creative and interactive, presentation formats of digital display advertising that engage viewers and hold their attention with an engaging use of digital technology.
- 8. 3. Digital Display Behavioral Target Auto Intenders: Targeting users that are in-market for a product or service, users that exhibit in-market behavior like searching for new cars. Predic.ve Targe.ng: Algorithmic targeting to predict and discover new audiences. Untargeted media that provides incredibly efficient reach. BOC partner’s historical data informs strategic buying along with local bid experience. Demo-‐targe.ng: We can target the wealthy by focusing on people who have a net worth above $1 million. Geo-‐targe.ng: All placements will be targeted to the provided zip codes To run across desktop & tablet, mobile and video can also be included Depending on final monthly spend, targeting tactics may need to be scaled With Digital Display Adver.sement, we suggest utilizing the following targeting tactics: Contextual: Delivers your message on sites within a specific topic and/or endemic category. For this campaign, we will focus on Auto sites, competitive auto content and Luxury sites and content. This includes this includes sites like Autoweek.com, Autoguide.com, Autozone.com, AutoTrader.com, etc., and we will conquest target competitive content surrounding other high end autos Retarge.ng: Drive continued engagement from the most qualified audiences, by remarketing to those users who have visited the Maserati dealership site.
- 9. 4. Database Marke)ng-‐Opt In Database Marke.ng allows you to send email blasts to zip code targeted lists of pre-qualified consumers and businesses. We generate lists of potential customers using opt-in databases of national consumers and business-to-business records. All of our data is self-reported and compiled in accordance with the CAN-SPAM guidelines, guaranteeing that no emails will be sent to someone who has not signed up to receive them. We have the capability of reaching your client’s prospective customers in an extremely precise and cost-effective manner.
- 10. 4. Database Marke)ng-‐CRM First impressions are always a lasting impression. That is why we have selected the best in-house team for designing and implementing email creative services that go beyond today's industry standards. No matter what design service you might need, database marketing is the link to get your audience to react. Our experienced in-house team can also develop user-friendly lead generation forms with impressive call to action design. We will set out to distinguish you from your competitors while presenting your information in a clear and entertaining way. Our networks and partners deliver the highest rate of satisfaction for pay-per- performance marketing, making the project a win-win for both the buyer and seller. Conversion rates on leads that we deliver often have a higher success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead. CRM eBlasts: Maximize the efficiency and profitability of your current customer relations with BOC Partner’s proven email creative. Target Your Audience Precisely With Database Marke.ng. • Promote specific products or services • Generate valuable leads • Low overhead cost
- 11. 5. Reputa)on Management Reputa.on management software allows you to see what people are saying about your brand all across the web in one easy-to-manage portal. Gaining favorable reviews is crucial for the success of your business, and we make it easy to aggregate current reviews and capture new ones. It is overwhelmingly clear that online reviews affect a local business. Customers are taking online reviews and ratings into serious consideration, and you should be too. Customers rely on local reviews ratings to determine engagements with local businesses. Quality online reviews affects customer engagement, as well as local search engine results for a brick-and-mortar business. 86% of Internet users use the Internet to find local businesses. 72% of businesses rated their preparedness to handle PR issues as average or below average, and 20% believe they are completely unprepared. Are you prepared?
- 12. 5. Reputa)on Management Do you know where your business is listed online? Our software makes it easy to submit your business information to local directories and monitor the status of your listings. Do you know what people are saying about your company? Review monitoring allows you to see every review left about your company including the distribution of positive, neutral and negative comments. Make it easy for customers to read and leave posi.ve reviews. By choosing a standalone review website, you can dominate the search results for your company’s reviews and make sure the most relevant testimonials are displayed.
- 13. 6. Used Car Inventory Our network is highly ranked by search engines and is a group of more than 40 Premium Auto and Classified Sites! We get your inventory in front of “in market” Auto Buyers. We place your inventory in premium positions on various auto shopper networks sites. Our program will monitor your inventory on a daily basis, and then optimize that inventory by placing it on the sites that will bring you the best results. We assure premium placement with our network partners.