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Public Affairs Overview Slides

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Randall Cephus

This document provides an overview of the US Army Corps of Engineers Southwestern Division Public Affairs Office. It includes the PAO organizational chart, responsibilities, key metrics to track performance, stakeholder interactions, high visibility initiatives, and other issues. The PAO is responsible for command information, media relations, community relations/outreach, and operations. It supports various projects and engages with media and stakeholders on a weekly, quarterly, and annual basis to provide information on initiatives like water safety, flood risk management projects, and base support activities.

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US Army Corps of Engineers BUILDING STRONG® Public Affairs Overview SWF Public Affairs Office Deputy District Engineer/Deputy for Project Management In-Brief 30 January 2015
BUILDING STRONG® PA Organization Chart Admin. Officer (GS-6) Regina Luckey PAO Chief (GS-13) Rhonda Paige Deputy Chief (GS-12) Randy Cephus PA Specialist (GS-12) Clay Church PA Specialist (GS-11) Edward Rivera PA Specialist (GS-11) Denisha Braxton PA Specialist (GS-11) Jim Frisinger
BUILDING STRONG® PA Responsibilities  Command Information Articles Event//Ceremony Planning Inter/Intranet & Social Media Digital Message Board Ask the Commander Intranet Command History  Media Relations News Releases Internet & Social Media Respond to media query Media Prep to SMEs Press Conferences/Media Day Film Requests  ComRel/Outreach Respond to public Inquiry Web and Social Media STEM Outreach Pen Pal/Adopt School Program Public Meetings Speaker Bureau Wounded Warrior Program  PA Operations Communication Plans Message Development Command Brochure Command Brief Support to 4b Media Training Editorial Board PA Support to Water Safety
BUILDING STRONG® PA Project Support I-35 Task Force Rhonda Paige North Texas Area Clay Church Denisha Braxton East & West Texas Area Edward Rivera TCRP/Dallas Floodway Jim Frisinger Rhonda Paige Central Texas Area Randy Cephus
BUILDING STRONG® Key Metrics gauged to track Performance Print/Broadcast Media Analysis Social Media Analysis Support to 4b Stories drafted Media Log News Releases Tone, Key Messages # Likes, Talking, Followers Green, Amber, Red # run externally (DVIDS, HQ, Army) % of queries closed  # hits in media Delivery Means Assessment
BUILDING STRONG® Key Stakeholder and PA Interactions Weekly – SWD PA COP Call/HQ COP Call Weekly – Local Reporter Engagement/Story Pitch Quarterly - Newsletter on DFW and Extension program Semi-Annual - Federal PIO Meetings Annual - Media Round Tables  As needed - Public/Community Outreach Meetings
BUILDING STRONG® High Visibility PA Initiatives  Drought Conditions  Water Safety  Westside Creeks  Fort Hood and Fort Bliss Hospitals  Dallas Floodway/Floodway Extension  Formerly Used Defense Sites (FUDS)  Joint Base San Antonio Support  SWF Budget/Sequestration  Cooperative Joint Management Arrangements  Oil and gas drilling  Zebra Mussels  Submersible Pumps  Dam and Levee Safety
BUILDING STRONG® Other Issues  Re-tooling of Pacesetter magazine  Clearance for conducting media training at regional offices and at HQ SWF  Relook by Command Group of Admin position upgrade based on accretion of duties  Better information to PAO from ‘all’ SWF divisions
BUILDING STRONG® Questions

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Public Affairs Overview Slides

  • 1. US Army Corps of Engineers BUILDING STRONG® Public Affairs Overview SWF Public Affairs Office Deputy District Engineer/Deputy for Project Management In-Brief 30 January 2015
  • 2. BUILDING STRONG® PA Organization Chart Admin. Officer (GS-6) Regina Luckey PAO Chief (GS-13) Rhonda Paige Deputy Chief (GS-12) Randy Cephus PA Specialist (GS-12) Clay Church PA Specialist (GS-11) Edward Rivera PA Specialist (GS-11) Denisha Braxton PA Specialist (GS-11) Jim Frisinger
  • 3. BUILDING STRONG® PA Responsibilities  Command Information Articles Event//Ceremony Planning Inter/Intranet & Social Media Digital Message Board Ask the Commander Intranet Command History  Media Relations News Releases Internet & Social Media Respond to media query Media Prep to SMEs Press Conferences/Media Day Film Requests  ComRel/Outreach Respond to public Inquiry Web and Social Media STEM Outreach Pen Pal/Adopt School Program Public Meetings Speaker Bureau Wounded Warrior Program  PA Operations Communication Plans Message Development Command Brochure Command Brief Support to 4b Media Training Editorial Board PA Support to Water Safety
  • 4. BUILDING STRONG® PA Project Support I-35 Task Force Rhonda Paige North Texas Area Clay Church Denisha Braxton East & West Texas Area Edward Rivera TCRP/Dallas Floodway Jim Frisinger Rhonda Paige Central Texas Area Randy Cephus
  • 5. BUILDING STRONG® Key Metrics gauged to track Performance Print/Broadcast Media Analysis Social Media Analysis Support to 4b Stories drafted Media Log News Releases Tone, Key Messages # Likes, Talking, Followers Green, Amber, Red # run externally (DVIDS, HQ, Army) % of queries closed  # hits in media Delivery Means Assessment
  • 6. BUILDING STRONG® Key Stakeholder and PA Interactions Weekly – SWD PA COP Call/HQ COP Call Weekly – Local Reporter Engagement/Story Pitch Quarterly - Newsletter on DFW and Extension program Semi-Annual - Federal PIO Meetings Annual - Media Round Tables  As needed - Public/Community Outreach Meetings
  • 7. BUILDING STRONG® High Visibility PA Initiatives  Drought Conditions  Water Safety  Westside Creeks  Fort Hood and Fort Bliss Hospitals  Dallas Floodway/Floodway Extension  Formerly Used Defense Sites (FUDS)  Joint Base San Antonio Support  SWF Budget/Sequestration  Cooperative Joint Management Arrangements  Oil and gas drilling  Zebra Mussels  Submersible Pumps  Dam and Levee Safety
  • 8. BUILDING STRONG® Other Issues  Re-tooling of Pacesetter magazine  Clearance for conducting media training at regional offices and at HQ SWF  Relook by Command Group of Admin position upgrade based on accretion of duties  Better information to PAO from ‘all’ SWF divisions