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Public by Default:
   Life Online in 2012

                  Pat Sine
Information Technologies – Client Support & Services
              University of Delaware
What do we know before we
begin?
1.
Public by Default:  Life Online in 2012
2.
Image source:
http://flickr.com/photos/gaet
anlee/421949167/
3.
Your parents:

Private by default; Public through effort.


        You:

        Public by default; Private through effort.
• Overexposed
 – https://www.youtube.com/watch?v=jSdw9m3FskA
How can we be smart enough
     to deal with this?
4 Traits of Internet Content
    • Forever

    • Editable

    • Aggregated

    • Public
1. The Internet never forgets!
The Internet Archive or The
    Wayback Machine
The Library of Congress is archiving all public
tweets since 2006.
What stuff?
• Web sites you visit        • Texts
• Content you post           • Blogs
• GPS data from your phone   • Twitter
• Cable TV usage             • Checkins
• Facebook                   • Logging into any website
• Pictures                   • Email
• Loyalty card swipes        • Cameras
What stuff?



•Anything DIGITAL!
4 Traits of Internet Content
    • Forever

    • Editable

    • Aggregated

    • Public
4. Anything can be copied, edited
and redistributed.
Let’s try that!
4 Traits of Internet Content
    • Forever

    • Editable

    • Aggregated

    • Public
2. Searching and gathering and
linking gets better every day!
Source:
http://xkcd.com/802/
http://personas.media.mit.edu
Source:
http://shrinkingvioletpromotions.
blogspot.com/2010/10/online-
persona-workshop-week-two-
many.html
Klout
Kred
4 Traits of Internet Content
    • Forever

    • Editable

    • Aggregated

    • Public
5. The web is full of “Invisible
Audiences.”
ttp://blog.mailasail.com/lynnrival/108
http://blog.mailasail.com/lynnrival   2009
Public by Default:  Life Online in 2012
Sept 2012
http://blog.mailasail.com/lynnrival   2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Take Control!
1. Stay Safe
Internet Safety 2012


• Keep your computer SAFE

• Keep AWAY from dark corners

• Keep TELLING
What are the online
    threats in 2012?

• Your classmates

• You
Public by Default:  Life Online in 2012
2. Be Aware
JUST GOOGLE ME
     HOW OUR PERSONAL SEARCH RESULTS AFFECT OUR

EVERYDAY RELAT IONSH IPS, FROM WHO WE DO BUSINESS W ITH,
        WHO WE VOTE FOR AND EVEN WHO WE DATE




    Harris Interactive on behalf of BrandYourself.com
     online survey of 2,570 U.S. adults aged 18 and
             older September 5th and 7th, 2012
86% of online US adults used a search engine
like Google to find more information about
another person.
  – 75% of online U.S. adults have searched their own
    name
  – 48%) say most of the search results about them
    aren’t positive
  – (30%) say nothing shows up at all.
Among U.S. adults that have searched someone
online
  – 42% have searched someone before doing
    business with them

  – 45% have found something that made them
    decide NOT to do business.
• Romantic searches are the most common
  search among U.S. adults

• 43% of online U.S. adults that have searched
  someone online have searched
  – a potential date

  – significant other

  – ex boyfriend/girlfriend
• 20% of online US adults with children
  currently in their household that have
  searched someone online have looked up
  their own children.

• 25% of those people found something that
  they rather did not show up publicly about
  their children.
But…..
• 92% of U.S. children have an online persona
  by the time they are 2 years old.
• Some have an online persona before they are
  born.
• 23% of sonograms are actively published and
  shared on social networks and blogs.
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
3. Take Control
If you are not the
customer, you are the
      product!
Show the world.


• Start by getting a unique name that you can
  be proud of.
Chronicle of Higher Education Website, 11/14/2008
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Show the world.


• Use the tools of the web to build your online
  persona.
Page Rank




   Source: http://en.wikipedia.org/wiki/Page_rank
Tools to show the world.

• Facebook   • YouTube

• LinkedIn   • Wikipedia

• Flickr     • Google Site

• Twitter    • Your own web page
Facebook
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Flickr
Public by Default:  Life Online in 2012
Wikipedia
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Twitter
Public by Default:  Life Online in 2012
YouTube
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Fanfiction.net
Public by Default:  Life Online in 2012
About.me
    or
Flavors.me
Public by Default:  Life Online in 2012
Come on, Pat! Real kids couldn’t do that!
Meet Matt Dermody
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Meet Laura Stockman
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Meet Tavi Gevinson
'Style Rookie' Tavi Gevinson
Public by Default:  Life Online in 2012
Public by Default:  Life Online in 2012
Back to you…
To do today!

• Watch what you do to yourself

• Find a name that works for you and claim it!

• Start collecting and linking on a Google Site
  or your own site or blog
“Life is not about finding
yourself, it’s about creating
yourself.”

                 George Bernard Shaw
New Yorker Magazine,
July 5, 1993
“I want to believe that my online persona is who
I am, but somewhat self-edited and on my best
behavior, and not a carefully constructed
caricature of the person I wish I were.”

                            Maurilio Amorim
                            http://www.maurilioamorim.com
Look for Pat Sine
        @patsine

    www.udel.edu/sine

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Public by Default: Life Online in 2012

Editor's Notes

  • #7: Is Google Making Us Stupid? by Nicholas Carr – Atlantic Monthly, July/August 2008"According to Vorgan (The Memory Bible) and Small, one of America’s leading neuroscientists, digital technology has altered the neural circuitry in human brains and triggered an evolutionary process in just one generation. The authors identify the inherent problems and challenges this poses, providing a technology toolkit filled with strategies to preserve one’s humanity and keep up with the latest technology. They make their case based on abundant research in the areas of health, psychology, pediatrics, education, business, and technology. Their exercises include developing face-to-face communication skills as well as mastering electronic games. A compelling as well as timely read, this is highly recommended for all libraries.” "iBRAIN: Surviving the Technological Alteration of the Modern Mind."
  • #32: October 23, 2009: A British couple, Paul and Rachel Chandler, were kidnapped from their 38ft sailing boat off the archipelago of the Seychelles during the night. The distress signal was sent out at 22h00. Naval forces and Search & Rescue centres did not swing into full action until the story broke on 27th October and Somalis informed the media that the couple was in their hands. The yacht S/Y Lynn Rival was found the next day abandoned by naval forces off the Central Somali Coast and the two hostages had been taken first onto an earlier sea-jacked merchant ship, the MV Kota Wajar, and then onto land near CeelHuur north of Harardheere. Since then the retired Britons are kept in hiding inside Somalia and a ransom demand has been made. As of December 23, 2009 there has been an attempt to pay the ransom to the pirates, however the British Government has blocked the transaction due to their strict policy of not negotiating with pirates.March 2010: http://www.channel4.com/news/articles/world/africa/chandlers+aposmay+be+released+soonapos/3570762Paul and Rachel Chandler, the British couple kidnapped by Somali pirates last October, could be released within weeks, a Somali official has said.October 2010: still not released
  • #49: Teachers turn aroundHow many on MySpace?How many of FB?How many on Twitter?
  • #64: Google, Facebook, CNN