PUBLIC INTEREST DESIGN & SEED PRESENTATION
- 2. CONTENT Introduction History Public Interest Design from the 1990s – Present Professional Networks Attributes of PID What is SEED? Principles of SEED SEED Process SEED certification & SEED Evaluation Benefits of using SEED Evaluation Case studies
- 3. INTRODUCTION Public interest design is a “human-centered and participatory” design practice that places emphasis on the “triple bottom line” of sustainable design that includes social, economic, and environmental issues and on creating products and structures that address social issues such as income inequality and the preservation of the environment. . It's a design practice. and environmental conservation. 3
- 4. HISTORY Public benefit design grew out of the community design movement. The movement began in 1968 after American civil rights leader Whitney Young challenged attendees to the American Institute of Architects (AIA) national convention: "...you are not a profession." All that's left is your roaring silence and complete indifference." The answer to Young's challenge was to establish Community Design Centers (CDCs) across the United States. CDCs were often established with the support of local universities and offered a variety of design services, including affordable housing, within their neighborhoods. In architecture schools, the Design/Building Program provided assistance in meeting local design needs, especially in low-income and underserved areas. One of the earliest design/building programs was the Vlock Building Project at Yale University. Started in 1967 by Yale School of Architecture students, the project requires graduate students to design and build low-income housing. One of the most famous programs is the Auburn University Rural Studio Design/Architecture Program. 1993. Samuel Mockby and D.K. Ruth created a program that gives students opportunities for hands-on community action and service-based architecture. The program made headlines for Mockbee's investment in low- income housing aesthetics. This has been a neglected aspect of the architectural design of housing for the poor. Mockby and Ruth expressed their understanding of community through architectural design. Visuals and functionality meet the needs of citizens. Rural Studio's first project, Bryant House, was completed in 1994 for $16,500.
- 5. 5 PUBLIC INTEREST DESIGN FROM THE 1990S – PRESENT Interest in public interest design, particularly in socially responsible architecture, began to grow in the 1990s and continued into the first decade of the new millennium as a reaction to increasing globalization. Conferences, books, and exhibitions began showcasing the design work taking place beyond community design centers, whose numbers have dwindled significantly since their peak in the 70s. Non-profit organizations – Architecture for Humanity, BaSiC Initiative, Design Corps, Public, etc. Architecture, Project H, Project Locus, and MASS Design Group – serve a larger population segment than traditional design professionals served We started offering design services to Many public benefit design organizations also offer training and service learning programs for architecture. students and alumni. The Enterprise Rose Architectural Fellowship was established in 1999 to give young architects the opportunity to work on three-year design and community development projects in low-income communities. Two of the earliest formal public benefit design programs are Gulf Coast Community Designs. Mississippi State University Studio and University of Texas Public Interest Design Summer Program . In February 2015, Portland State University launched the nation's first graduate certificate program in public interest design. The first professional-level training was conducted by the Public Interest Design Institute (PIDI) in July 2011 and was held at the Harvard University Graduate School. design. Also, in a 2011 American Institute of Architects (AIA) survey, 77% of AIA members defined the mission of the professional practice of public utility design as the belief that everyone should be able to live in a comfortable environment. We agreed that we could. Socially, economically and environmentally sound communities.
- 6. PROFESSIONAL NETWORKS 6 One of the oldest professional networks associated with public interest design is the Association for Community Design (ACD), a professional organization founded in 1977. In 2005, the Socio-Economic and Environmental Design (SEED) network was adopted, a term coined by architect Kimberly Dowdell. was co- founded by a group of community design leaders during a conference hosted by the Harvard Graduate School of Design's Loeb Fellowship. The SEED Network has established a common set of five principles and standards for public benefit design practitioners. An evaluation tool called the SEED Evaluator is available to assist designers and practitioners in developing projects that align with the goals and criteria of the SEED Network. In 2006, the Open Architecture Network was launched by Architecture for Humanity in collaboration with co-founder Cameron Sinclair's TED Wish. Named Worldchanging in 2011, the network is an open source community dedicated to improving living conditions through innovative and sustainable design. Designers from all walks of life can share ideas, designs and plans, collaborate and manage projects. while protecting your intellectual property rights using the Creative Commons "Some rights reserved" licensing system. In 2007, DESIGN 21: Social Design Network, an online platform built in partnership with UNESCO, was launched. In 2011, the Design Other 90 Network was launched by the Cooper Hewitt National Design Museum in conjunction with the "Design with the Other 90%: CITIES" exhibition. In 2012, IDEO.org, supported by the Bill & Melinda Gates Foundation, launched HCD Connect, a network for social sector leaders working on human-centered design. In this context, human-centered design begins with the end-user of a product, place, or system and considers the end-user's needs, behaviors, and desires. Our rapidly growing network of 15,000 professionals is based on a Human- Centered Design Toolkit specifically designed for people, non-profits and social enterprises working with low-income communities around the world . People using HCD toolkits and human-centered design in the social sector now have a place to share their experiences, ask questions, and connect with others working in the same field and challenges.
- 7. ATTRIBUTES OF PID 7 Community-driven Resilient Socially sustainable Generative Embedded Community-based Human centered Socially responsible Participatory
- 8. WHAT IS SEED? 8 SEED is a principle-based network of individuals and organizations dedicated to building and supporting a culture of civic responsibility and engagement in the built environment and the public realm. By sharing best practices and ideas, these parties create a community of knowledge for professionals and the public based on a set of shared principles. The SEED Network members promote and celebrate the idea that design matters and all people can shape their world for the better through design. The Network is part of a global movement that believes design can support a community from the ground up. SEED facilitates action by providing tools such as the SEED Evaluator, which provides guidelines for pursuing a design process informed by inclusivity and participation that can lead to SEED Certification.
- 9. FIVE SEED PRINCIPLES 9 1 Advocate with those who have a limited voice in public life 2 Build structures for inclusion that engage stakeholders and allow communities to make decisions 3 Promote social equality through discourse that reflects a range of values and social identities 4 Generate ideas that grow from place and build local capacity 5 Design to help conserve resources and minimize waste
- 10. 9 STEPS OF SEED PROCESS- 10
- 11. SEED CERTIFICATION & THE SEED EVALUATOR: 11 • SEED Certification is granted to a design project after an independent third-party review determines that the social, economic, and environmental outcomes of that project are in keeping with the SEED Mission and Principles. • The SEED Evaluator is an interactive software program that provides a protocol to help guide, document, evaluate, and communicate the social, economic, and environmental outcomes of design projects. The SEED Evaluator is also the application form required for SEED Certification. • Access to the SEED Evaluator is free to registered users. Registration is free. Each phase of the three phase SEED Certification process is reviewed by a panel of SEED Certified professionals. A sliding scale processing fees is assessed at each phase, depending on type of project (professional, nonprofit, student, etc.).
- 12. BENEFITS OF USING THE SEED EVALUATOR 12 PROCESS The SEED Evaluator provides a step-by step process for designers and communities to assess challenges, define priorities, set goals, and propose design projects to address critical social, economic, and environmental issues. PARTICIPATION The SEED Evaluator functions as an on-line communication platform that can include multiple stakeholders and diverse community members in decision-making processes. Documentation of broad and diverse participation is a requirement of SEED Certification. TRANSPARENCY The SEED Evaluator allows project participants and stakeholders to track progress towards success on-line and in real time. ACCOUNTABILITY The SEED Evaluator provides “proof of concept” and documentation that project goals were viable and appropriate for the community served, while the SEED Certification certifies that those goals were met.
- 13. CASE STUDIES: 13
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